Remote (Germany) Employee CRM, Direct Marketing

Lyto Brands Group; Deutschland; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Deutschland-Ticket

Shopping budget €250

Urban Sports Club M.

Team trips Mallorca/Belgium/Portugal

Job summary

Lyto Brands Group seeks a Senior CRM Manager to own CRM analytics and execution across three brands and five markets, with a strong focus on email automation in Klaviyo. The role emphasizes building an AI-driven automation system and cohesive data-driven campaigns across DACH, FR, and US.

Ideal candidates have deep Klaviyo experience, an analytical mindset, and familiarity with HTML+Liquid templating. This position drives end-to-end CRM ownership and continuous optimization.

Qualifications

• Multi-year B2C e-commerce background, international setting preferred.
• Deep Klaviyo experience with flows, APIs, and actions.
• Familiarity with Klaviyo MCP or willingness to adopt it.

Responsibilities

• Own CRM analytics and execution across three brands and five markets.
• Develop core customer metrics (repurchase rate, LTV).
• Build multi-dimensional segmentation (RFM, product affinity, lifecycle).
• Design and run real A/B tests with revenue-based decisions.

Skills

Klaviyo

A/B testing

Data segmentation

HTML+Liquid

Analytics mindset

API calls

Python/JS (basic)

SMS/WhatsApp channels

Tools

Klaviyo MCP

n8n

Claude AI

Job description

We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and 5 markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potential this might be for you!

This role is not about writing copy & campaigns its about building a AI focused automation system in Klaviyo.

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value
• Own CRM performance across three brands and 5 countries end to end.
  (DACH + FR + US)
• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)
• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient
• Use Claude as your default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)
• Build toward a state where no campaign is manually built and sent - flows and automation do the work

Requirements

• Multi year B2C e-commerce background ideally in an international setting
• Deep, advanced Klaviyo experience - flows with custom actions, API calls, etc.
• Already using Klaviyo MCP or genuinely eager to work this way
• Very strong analytical mindset: you think in segmentation logic and test hypotheses
• Comfortable in Klaviyo's templating language (HTML+Liquid)

Nice to have:

• Basic scripting (Python/JS) for data exports and automation
• Experience with SMS as a channe
• Experience with WhatsApp as a channel

Benefits

• Over 1 million orders, 5 markets, 3 brands – things are happening here. You take on real ownership instead of being just a cog in the machine.
• Dynamic team with a real culture: a weekly trophy for living our values, celebrating anniversaries and birthdays together, and monthly after-work drinks.
• Deutschland-Ticket, a €250 shopping budget in our own shops, and additional benefits like Urban Sports Club M.
• A new sport every month that we try out together in the Lyto Athletics Club.
• Team trips together (Mallorca, Belgium, Portugal) and the best company merch in the industry.
• Individual coaching tailored to your goals – from leadership to specialist coaching, e.g. your own Google Ads coach.

Here is a short Video explaining the role:

English: https://fra1.digitaloceanspaces.com/lyto-cdn/videos/recruiting-video-crm-en-1080p.mp4

Deutsch: https://fra1.digitaloceanspaces.com/lyto-cdn/videos/recruiting-video-crm-de-1080p.mp4