Regional Sales Manager – HEX&RM (D-A-CH)

SANY Europe GmbH; Stuttgart; Vor Ort; EUR 90.000 - 140.000; Vollzeit

Zusammenfassung

SANY Europe GmbH in Stuttgart seeks a seasoned regional sales leader to build and manage D-A-CH channels for excavator and road machinery, develop key accounts, and drive growth across Germany, Austria and Switzerland.

You will lead the sales team, optimize dealer networks, participate in bids and tenders, and coordinate with finance and marketing to promote the SANY brand locally. Native German and fluent English are required, with deep knowledge of leasing and channel structures.

Qualifikationen

• Extensive sales experience in construction machinery, preferably excavators.
• 5+ years in excavator/construction machinery sales in the D-A-CH region.
• 3+ years as a sales supervisor or regional manager managing teams/dealers.
• Knowledge of excavator models across sizes (small/medium/large).
• Familiar with D-A-CH channel structures, leasing models, and used equipment.
• Native German with fluent business English.

Aufgaben

• Develop annual/quarterly sales plans, budgets and gross profit targets for D-A-CH; break down targets to direct sales, dealers and used machines; drive orders, volume, receivables and margins.
• Establish, evaluate, empower and assess the local dealer network; formulate rebates, pricing and inventory strategies.
• Connect with large construction companies, municipal authorities, leasing firms, contractors and participate in bids and tenders.
• Understand D-A-CH infrastructure policies and monitor pricing/promotions of major brands in the region.
• Provide suggestions for models, configurations, accessories and localized services; participate in pricing and promotions decisions.
• Lead regional sales managers and aftermarket/technical support teams; recruit, train, set KPIs and motivate; communicate in German and English.

Kenntnisse

Sales leadership

Key account management

Dealer network development

Strategic planning

Cross-functional collaboration

Jobbeschreibung

Responsible for building and managing SANY excavator and road machinery channels in the D-A-CH region (Germany, Austria, Switzerland), developing key accounts, leading the sales team, and promoting the SANY brand.

About the Role

A short paragraph summarizing the key role responsibilities.

Responsibilities

• Develop annual/quarterly sales plans, budgets, and gross profit targets for the D-A-CH region; break down targets to direct sales/dealers/used machines; responsible for achieving all indicators including orders, sales volume, receivables, and profit margins.
• Establish, evaluate, empower, and assess the local dealer network; formulate rebates, pricing, and inventory strategies. (Most Core)
• Connect with large construction companies, municipal authorities, leasing companies, contractors, and participate in bidding and tenders.
• Understand D-A-CH infrastructure policies, real estate, energy, and transportation projects; monitor Kubota, Takeuchi, Caterpillar, Komatsu, Liebherr, Bobcat, XCMG, including their pricing, promotions, and channels.
• Provide suggestions for models, configurations, accessories, and localized services based on local market needs; participate in pricing and promotion decisions.
• Lead regional sales managers and aftermarket/technical support teams; responsible for recruitment, training, KPI assessment, and motivation; internal communication in German and English.

Qualifications

• Background in construction machinery; experience with European, American, or Japanese brands preferred.
• 5+ years of excavator/construction machinery sales experience (D-A-CH market preferred).
• 3+ years of experience as a sales supervisor/regional manager (managing teams and dealers).
• Must understand excavator models (small/medium/large).
• Familiar with D-A-CH channel structure, leasing models, and used equipment.
• Native German speaker with fluent business English.