Regional Sales Manager – HEX & RM (D-A-CH)

SANY Europe GmbH; Berlin; Vor Ort; EUR 90.000 - 150.000; Vollzeit

Zusammenfassung

SANY Europe GmbH in Germany seeks a dynamic Head of D-A-CH Sales to lead excavator and road machinery channels, develop key accounts, and drive the sales team to meet targets.

You will align pricing, promotions, and service localization with market needs, while coordinating with regional managers across German and English communications.

Qualifikationen

• Background in construction machinery; experience with European, American, or Japanese brands preferred.
• 5+ years of excavator/construction machinery sales experience (D-A-CH market preferred).
• 3+ years as a sales supervisor/regional manager (managing teams and dealers).
• Must understand excavator models (small/medium/large).
• Familiar with D-A-CH channel structure, leasing models, and used equipment.

Aufgaben

• Develop annual/quarterly sales plans, budgets, and gross profit targets for the D-A-CH region; break down targets to direct sales/dealers/used machines; responsible for orders, sales volume, receivables, and profit margins.
• Establish, empower, and assess the local dealer network; formulate rebates, pricing, and inventory strategies.
• Connect with large construction companies, municipal authorities, leasing companies, contractors, and participate in bidding and tenders.
• Understand D-A-CH infrastructure policies, real estate, energy, and transportation projects; monitor Kubota, Takeuchi, Caterpillar, Komatsu, Liebherr, Bobcat, XCMG, their pricing, promotions, and channels.
• Provide suggestions for models, configurations, accessories, and localized services; participate in pricing and promotion decisions.
• Lead regional sales managers and aftermarket/technical support teams; recruitment, training, KPI assessment, and motivation; internal communication in German and English.

Kenntnisse

Sales leadership

Channel development

Key accounts

Negotiation

Bilingual German/English

Jobbeschreibung

Responsible for building and managing SANY excavator and road machinery channels in the D-A-CH region (Germany, Austria, Switzerland), developing key accounts, leading the sales team, and promoting the SANY brand.

Key Responsibilities

Develop annual/quarterly sales plans, budgets, and gross profit targets for the D-A-CH region; break down targets to direct sales/dealers/used machines; responsible for achieving all indicators including orders, sales volume, receivables, and profit margins.

Establish, evaluate, empower, and assess the local dealer network; formulate rebates, pricing, and inventory strategies. (Most Core)

Connect with large construction companies, municipal authorities, leasing companies, contractors, and participate in bidding and tenders.

Understand D-A-CH infrastructure policies, real estate, energy, and transportation projects; monitor Kubota, Takeuchi, Caterpillar, Komatsu, Liebherr, Bobcat, XCMG, including their pricing, promotions, and channels.

Provide suggestions for models, configurations, accessories, and localized services based on local market needs; participate in pricing and promotion decisions.

Lead regional sales managers and aftermarket/technical support teams; responsible for recruitment, training, KPI assessment, and motivation; internal communication in German and English.

Requirements

Background in construction machinery; experience with European, American, or Japanese brands preferred.

5+ years of excavator/construction machinery sales experience (D-A-CH market preferred).

3+ years of experience as a sales supervisor/regional manager (managing teams and dealers).

Must understand excavator models (small/medium/large).

Familiar with D-A-CH channel structure, leasing models, and used equipment.

Native German speaker with fluent business English.