Excavator Sales Manager

SANY Europe GmbH; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

SANY Europe GmbH is seeking a senior sales leader for the D-A-CH region in Berlin. You will develop and execute annual and quarterly sales plans, manage a dealer network, and drive direct and key account sales with large construction firms and public tenders.

You will oversee pricing, promotions, and market analysis while leading regional sales managers across sales, aftermarket, and technical support. Fluent German and business English are required.

Qualifikationen

• 5–8 years of experience in excavator/construction machinery sales (D-A-CH market preferred).
• German speaker, fluent in business English.

Aufgaben

• Develop annual/quarterly sales plans and targets for D-A-CH region.
• Establish and manage local dealer network; set rebates, pricing, and inventory strategies.
• Lead Key Accounts and direct sales with large construction firms and public tenders.
• Monitor market trends, competitors, and pricing to inform strategy.
• Lead regional sales teams; recruit, train, and drive KPIs; communicate in German and English.

Kenntnisse

Sales leadership

Channel management

Strategic planning

B2B sales

German fluent

Jobbeschreibung

Sales Strategy and Target Setting: Develop annual/quarterly sales plans, budgets, and gross profit targets for the Germany-Austria-Switzerland (D-A-CH) region; break down targets to direct sales/dealers/used machines; responsible for achieving all indicators including orders, sales volume, receivables, and profit margins.

Channel and Dealer Management (Most Core): Establish, evaluate, empower, and assess the local dealer network; formulate rebates, pricing, and inventory strategies.

Key Accounts and Direct Sales: Connect with large construction companies, municipal authorities, leasing companies, contractors, and participate in bidding and tenders.

Market and Competitors: Understand D-A-CH infrastructure policies, real estate, energy, and transportation projects; monitor Kubota, Takeuchi, Caterpillar, Komatsu, Liebherr, Bobcat, XCMG, including their pricing, promotions, and channels.

Team Management: Lead regional sales managers for sales/aftermarket/technical support teams; responsible for recruitment, training, KPI assessment, and motivation; internal communication in German and English.

Product: Provide suggestions for models, configurations, accessories, and localized services based on local market needs; participate in pricing and promotion decisions.

Requirements

• Background in construction machinery;
• Experience with European, and Japanese brands preferred
• 5–8 years of experience in excavator/construction machinery sales (D-A-CH market preferred),3–5 years in sales supervisor/regional manager role (managing teams and dealers)
• Must understand excavator models (small/medium/large)
• Familiar with D-A-CH channel structure, leasing models, and second‑hand equipment
• German speaker, fluent in business English