Area Sales Manager, Heavy Duty Machinery DACH (m/f/d)

SANY America; Bedburg; Hybrid; EUR 85,000 - 130,000; Full time

Benefits offered by this job

Commission scheme

Hybrid working

Career development

International environment

Bonuses

Competitive salary

Job summary

SANY Europe GmbH is seeking an Area Sales Manager for Heavy Duty Forklifts and related equipment in the DACH region. You will drive sales opportunities, develop new customers, and manage key accounts across Germany, Austria and Switzerland.

You will represent SANY at trade events, coordinate with internal teams, and deliver ambitious targets while travel of about 40–60% within the DACH area. The role offers a hybrid work model, competitive pay, and a clear path for long-term regional growth.

Qualifications

• Several years of sales experience in port machinery or related industries.
• Strong knowledge of the DACH market.
• Excellent communication, negotiation and closing skills.
• Fluent German and very good English, both written and spoken.
• Willingness to travel 40-60% within the DACH region.
• Independent and proactive working style.

Responsibilities

• Develop and expand business opportunities across the DACH market.
• Identify and acquire new customers within the assigned territory.
• Manage and further develop existing key accounts.
• Achieve sales targets and support sustainable business growth.
• Monitor market developments, customer requirements, industry trends, and competitor activities.
• Build and maintain strong long-term relationships with customers and key stakeholders.
• Act as the primary point of contact for assigned customers.
• Understand customer needs and provide appropriate commercial solutions.
• Ensure a high level of customer satisfaction throughout the sales process.
• Manage the complete sales process from lead generation and opportunity development through quotation, negotiation, contract signing, and order realization.
• Prepare sales forecasts and regular business reports.
• Coordinate closely with internal departments to ensure successful project execution and customer support.
• Represent SANY at trade fairs, exhibitions, customer events, and industry conferences.
• Support local marketing and promotional activities across the DACH region.
• Promote SANY products and strengthen brand awareness within the market.

Skills

Sales experience

DACH market knowledge

Communication skills

Negotiation

Closing skills

Travel 40-60%

German language

English language

Independent working style

Customer relationship

Job description

Area Sales Manager, Heavy Duty Forklift (m/f/d)

YOUR RESPONSIBILITIES

Responsible for the sales and business development of:

• Heavy Duty Forklifts
• Empty Container Handlers
• Material Handlers
• E-Terminal Tractors
• DACH region (Germany, Austria, and Switzerland)Key Responsibilities:Sales & Business Development
  • Develop and expand business opportunities across the DACH market.
  • Identify and acquire new customers within the assigned territory.
  • Manage and further develop existing key accounts.
  • Achieve sales targets and support sustainable business growth.
  • Monitor market developments, customer requirements, industry trends, and competitor activities.

  Customer Relationship Management

  • Build and maintain strong long-term relationships with customers and key stakeholders.
  • Act as the primary point of contact for assigned customers.
  • Understand customer needs and provide appropriate commercial solutions.
  • Ensure a high level of customer satisfaction throughout the sales process.

  Sales Process Management

  • Manage the complete sales process from lead generation and opportunity development through quotation, negotiation, contract signing, and order realization.
  • Prepare sales forecasts and regular business reports.
  • Coordinate closely with internal departments to ensure successful project execution and customer support.

  Market Promotion

  • Represent SANY at trade fairs, exhibitions, customer events, and industry conferences.
  • Support local marketing and promotional activities across the DACH region.
  • Promote SANY products and strengthen brand awareness within the market.

YOUR QUALIFICATIONS

Qualifications & Experience

• Several years of successful sales experience, preferably in:
  • Port Machinery
  • Material Handling Equipment
  • Heavy Equipment
  • Construction Machinery
  • Related Industries
• Strong knowledge and experience of the DACH market.
• Proven ability to develop business and manage customer relationships.
• Excellent communication, negotiation, and closing skills.
• Fluent German and very good English, both written and spoken.
• Additional foreign languages are considered an advantage.
• Willingness to travel approximately 40%-60% within the DACH region.
• Proactive, independent, and customer-oriented working style.
• Exceptional candidates with outstanding industry expertise and strong customer resources may be considered even if they do not meet all of the above requirements.
• Strong commercial awareness and business acumen
• Excellent communication and negotiation skills
• Strong customer focus and relationship-building abilities
• Results-oriented and self-motivated mindset
• Proven closing capability
• Independent and proactive working style
• Ability to work effectively within an international environment

What We Offer

• Opportunity to contribute to the growth of SANY's Port Machinery business across the DACH region.
• High level of autonomy and responsibility.
• Dynamic international working environment.
• Competitive fixed salary plus attractive commission and bonus scheme.
• Flexible hybrid working model.
• Long-term career development opportunities within SANY Group.

Working Location

Hybrid Working Model

Regular customer visits throughout the DACH region are required.
Region Covered: Germany, Austria & Switzerland (DACH)