Product Marketing Manager (m/w/d)

Remotely; Dortmund; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Flexible working hours

Remote-friendly

Job summary

vaylens, part of the Kostal Group, seeks a product marketing professional to own positioning and messaging for its B2B EV charging management software. You will translate product features into customer value, define ICPs, and ensure consistent messaging across markets.

You will conduct market research, understand target personas, and collaborate with Product, Marketing, and Sales to develop product content and enablement materials. A flexible work setup is offered.

Qualifications

• Experience in Product Marketing or similar roles in B2B tech.
• Ability to translate complex products into clear value.
• Experience with technical products and audiences.
• Data-driven mindset with understanding of product and marketing metrics.
• Strong stakeholder management and communication skills.
• Experience working in cross-functional and agile environments.
• Structured, proactive, and capable of owning topics end-to-end.

Responsibilities

• Define and continuously refine ICPs, positioning, and value propositions.
• Translate product features into clear customer value and use cases.
• Ensure messaging consistency across channels and markets.

Skills

Product marketing

B2B tech

Market research

Cross-functional collaboration

Agile environment

Communication skills

Job description

We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators in DACH, France and the UK. Part of the KOSTAL Group, our team of 90+ employees works from our headquarters in Dortmund, Germany, or remotely across Europe.

Job Description

What You Will Do

Own Positioning & Messaging

• Define and continuously refine ICPs, positioning, and value propositions
• Translate product features into clear customer value and use cases
• Ensure consistency of messaging across all channels and markets

Customer & Market Understanding

• Conduct ongoing market, competitor, and customer research
• Build a deep understanding of:
  • Target personas (e.g., technical buyers, operations leads)
  • Customer needs, pain points, and decision drivers
• Bring structured insights back into Marketing and Product teams

Content & Go-to-Market Enablement

• Develop product-related content (e.g., product pages, sales materials, use cases)
• Support go-to-market initiatives and product launches
• Ensure Sales and Marketing teams are equipped with clear, usable materials

Cross-functional Collaboration

• Act as the key link between Product, Marketing, and Sales
• Work closely with:
  • Product teams on features, roadmap, and priorities
  • Marketing team on campaigns and content
  • Partner Marketing on joint initiatives
• Drive alignment across teams on product narratives

Measure & Improve Communication Effectiveness

• Track how messaging and content perform
• Use data and feedback to continuously improve communication impact
• Ensure product communication contributes to pipeline and revenue goals

Qualifications

What We Are Looking For

• Experience in Product Marketing or similar roles in B2B tech
• Strong ability to translate complex products into clear value
• Experience working with technical products and audiences
• Data-driven mindset with understanding of product and marketing metrics
• Strong stakeholder management and communication skills
• Experience working in cross-functional and agile environments
• Structured, proactive, and comfortable owning topics end-to-end

Nice to have:

• Background in eMobility, energy, or other deep tech industries
• Technical education or strong technical understanding

What Success Looks Like

• Clear and consistent product positioning across markets
• Strong alignment between Product, Marketing, and Sales
• High-quality, effective product content and enablement materials
• Improved communication impact on pipeline and customer understanding

Additional Information

• A purpose-driven company driving Europe's transition toward electric mobility
• Passionate colleagues with a hands-on mentality
• A safe and future-oriented workplace as part of the Kostal group
• Flexible working hours and location
• Great opportunities for career growth
• Extras like gym or yoga class memberships, etc