Product marketing manager in legal tech

JUPUS; Berlin; Híbrido; EUR 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

MacBook provided

Urban Sports Club membership

Hybrid work model

Descripción de la vacante

JUPUS is seeking a Senior Product Marketing Manager to build and lead product marketing from the ground up in a fast-growing legal tech environment. You will define positioning, messaging and go-to-market content, collaborating closely with Sales, Product and Customer Success in a hybrid Berlin/Cologne setting.

The role demands 5+ years in B2B SaaS or AI product marketing, strong storytelling, and the ability to translate complex topics into clear, persuasive language.

Formación

• 5+ years in Product Marketing (mid-senior) in B2B SaaS or AI environments.
• Strong narrative development, copywriting and messaging skills.
• Experience building sales enablement programs and working with Sales teams.
• Experience developing company website content.
• Structured, independent work style with high quality standards.
• Business-fluent German and very good English.
• Based in Berlin, Cologne or surrounding area.
• Nice to have: SMB focus; experience in legal industry; legal tech experience not required.

Responsabilidades

• Develop messaging frameworks for our product and embed them across all channels.
• Develop positioning and narratives for product and feature launches with clear differentiation.
• Continuously expand the website with products, features, use cases and areas of law.
• Develop testimonials, references and case studies with customers.
• Research target audiences and market trends; feed insights into product and marketing planning.
• Build competitive intelligence and battle cards for Sales.
• Equip the Sales team with tools for persuasive conversations and enablement materials.
• Assist in pricing and packaging discussions.

Conocimientos

Product marketing

Narrative development

Copywriting

Sales enablement

Website content

German and English fluency

Descripción del empleo

Описание:

We’re looking for you as a Senior Product Marketing Manager (m/f/d) for one of Europe’s fastest-growing legal tech companies. You’ll ensure our product is clearly positioned, understood and successfully sold in the market, and help build Product Marketing at JUPUS from the ground up. You’ll report to our VP Marketing and work closely with our Leadership Team as well as Product, Sales and Customer Success.

Задачи:

• Develop messaging frameworks for our product and embed them consistently across all channels.
• Develop positioning and narratives for product and feature launches, with clear differentiation from established legal tech providers.
• Continuously expand the website with products, features, use cases and areas of law.
• Develop testimonials, references and case studies together with customers that make their success visible.
• Continuously research target audiences and market trends in the legal tech environment and feed insights into product and marketing planning, including buyer personas and ICPs.
• Build competitive intelligence and battle cards for the Sales team.
• Equip the Sales team with the tools for persuasive conversations and successful deals, and provide content support for sales enablement materials and training.
• Act as a sparring partner in the further development of pricing and packaging.

Требования:

• At least 5 years of experience in Product Marketing (mid-level to senior), ideally with relevant experience in the B2B SaaS or AI environment.
• Demonstrated strength in narrative development, copywriting and messaging: you translate complex product topics into clear, persuasive language.
• Experience building sales enablement programs and working closely with Sales teams.
• Experience in developing company website content.
• Structured, independent approach to work with high personal quality standards.
• Business-fluent German and very good English.
• Based in Berlin, Cologne or the surrounding area.
• Будет плюсом: A focus on SMB is a plus; Experience in the legal industry is a major plus; experience at a legal tech provider is not required

Условия:

Build Product Marketing at JUPUS from the ground up and make a fundamental impact. Directly shape the positioning, pipeline and growth of our product. Significant scope to shape your work, fast decision-making and a high level of ownership in a fast-paced, pragmatic environment. A fast-growing legal tech company with clear product-market fit and close collaboration with Sales and Product. Hybrid working, with regular in-person exchange at our locations in Cologne and Berlin. State-of-the-art MacBook plus all the accessories you need. Urban Sports Club membership to support a healthy lifestyle.