Product marketing manager in Legal Tech

Legartis Technology AG; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Real editorial ownership

Build your own profile in Legal AI

Hybrid office in Berlin/Leipzig with U

ESOP

Job summary

Legartis Technology AG в Берлине/Лейпциге ищет лидера по маркетингу, отвечающего за GTM и продвижение Legal AI. Вы будете работать в маркетинге с влиянием на продукт и продажи, формируя позиционирование и материалы для клиентов.

Ваша задача — превращать исследования рынка в убедительные концепции и руководства для Sales. Требуется опыт 4+ лет в SaaS, владение немецким и английским на уровне исполнительной переписки, плюс умение писать и говорить понятно сложные идеи.

Qualifications

• Проверенный стратег маркетинга с успешными инициативами.
• Пишите убедительно о сложных AI-продуктах для не технической аудитории.
• Исключительно сильные письменные и устные коммуникации; визуальный стиль.
• Ориентация на влияние; готовность к экспериментам и к интерпретации данных.
• Свободное владение немецким и английским языками; высокоуровневое деловое письмо.
• 4+ года опыта в маркетинге или аналогичной стратегической роли в SaaS.
• Сильный плюс: опыт PMM по позиционированию, GTM, enablement, но не обязателен.

Responsibilities

• Драйв go-to-market стратегий для запусков и расширения, от плана до исполнения.
• Обладать глубокой информацией о ICP и конкурентной среде и возвращать знания в продуктовую и продажную стратегии.
• Передавать рыночную правду в Product; работать с Product, Marketing, Sales и руководством.
• Владение позиционированием: определить, чем Legartis отличается от конкурентов и для какого покупателя.
• Разрабатывать и защищать четкие точки зрения по развитию Legal AI на рынке.
• Стратегическое руководство содержанием и исследованиями на уровне лидеров мнений.
• Использовать ИИ-инструменты для масштабирования производства, сохраняя стиль и голос.
• Управлять каналами мыслевого лидерства, включая видео, решать, что публиковать.

Skills

Strategic marketing

Storytelling

Clear communication

Data-driven

AI literacy

Content strategy

4+ years marketing

Bilingual German/English

AI tools

Tools

AI tools

Job description

Описание:

Legal AI content is turning into a commodity. Every vendor ships the same AI-generated blog posts and the same generic battlecards. We are transitioning into an AI-native company ourselves, and that changes what this role has to be. You would sit in the marketing department with a dotted line to the product department, but not as a traditional product marketer who ships a few blog posts and calls it enablement. Not as a pure thinker who never touches a sales deck.

Задачи:

Drive go-to-market impact for launches and expansion, from plan to execution. Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy. Bring market and customer truth back to Product so we build what actually matters. Work across Product, Marketing, Sales and leadership. You don’t sit in a silo. Own positioning: define what Legartis stands for, against which alternatives, for which buyer. Develop and defend clear, evidence-backed points of view on where Legal AI is going. Not generic AI-created opinions, but real positions based on customer and buyer research (interviews with General Counsel, CFOs, legal operations leaders). Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice. Own our thought leadership channels, including video, and decide what gets said. Write what can’t be delegated: founder posts, executive bylines, keynote scripts, board-level memos. Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation. Translate positioning and research into materials for specific deals, verticals and executive-level conversations. Work directly with Sales and CS to find out what’s missing in the field. Build case studies and customer proof points that Sales actually uses, not ones that sit in a folder.

Требования:

• Proven strategist: demonstrated success creating and executing marketing strategies.
• Storyteller: you craft compelling materials about complex AI products for non-technical audiences.
• Clear communicator: exceptional written and verbal communication with a strong visual sensibility.
• Impact-driven: comfortable with experimentation and interpreting both quantitative and qualitative data.
• AI-savvy: crafty with AI tools and automations - you use them daily and keep exploring what's new.
• A track record where writing and thinking were central: journalism, industry or analyst research, strategy consulting, or senior product marketing with real strategic ownership.
• 4+ years in marketing, product marketing or a comparable strategic role at a SaaS company.
• Fluent German and English, executive-level writing in both.
• Будет плюсом: Classic PMM experience (positioning, GTM, enablement) is a strong plus, not a hard requirement, if your thinking and writing are strong enough

Условия:

• Real editorial ownership over our voice and our position, not a content calendar handed down from someone else.
• A platform to build your own visible profile as a voice in Legal AI.
• Modern office in Leipzig or Berlin, hybrid setup, with regular presence in Zürich and team events such as hiking, dinners and offsites.
• Employee Stock Ownership Plan (ESOP) participation.
• Competitive salary, based on experience and seniority.