Associate, Paid Search Media

Jobtailor; Deutschland; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Digital Marketing Specialist to manage Google Ad Grants and paid search campaigns for national clients in Germany. You will write and test text ads, manage keywords, set up conversion tracking, and create regular performance reports.

You will coordinate with account teams via Workfront, optimize CPA, monitor budgets, and craft SEO keyword recommendations. Strong communication, organization, and detail-orientation are essential.

Qualifikationen

• Bachelor's degree in business, advertising, marketing, or related fields.
• Minimum 1 year's experience or a solid internship in a similar environment.
• Excellent written and verbal communication skills.
• Solid organizational skills, attention to detail, and multitasking ability.
• Experience with Workfront or similar applications.
• Strong working knowledge of Microsoft Office.
• Experience managing paid search campaigns on Google Ads or Microsoft Advertising is a plus.
• Proficiency with digital marketing tools and platforms, including Google Analytics, is a plus.
• No sponsorships available for this position.

Aufgaben

• Manage Google Ad Grants at least biweekly and optimize text ads and extensions.
• Build and manage new Google Ad Grant campaigns via Workfront.
• Send monthly Ad Grant reports with performance notes and optimization requests.
• Manage paid search accounts weekly and adjust bids to optimize CPA.
• Monitor budgets and media plans to prevent pacing issues.
• Report on paid search performance as requested by teams.
• Set up conversion tracking at launch using Google Tag Manager.
• Escalate technical issues to account and technical teams.
• Provide SEO and keyword recommendations for national pages.

Kenntnisse

Excellent communication

Organizational skills

Multitasking ability

Workfront experience

Microsoft Office

Google Ads familiarity

Microsoft Advertising familiarity

Google Analytics

Ausbildung

Bachelor's degree in business, advertising, marketing, or related fields

Tools

Workfront

Microsoft Office

Google Tag Manager

Keyword Tools

Jobbeschreibung

• Manage Google Ad Grants at least once every two weeks, including writing and testing text ads and extensions, selecting keywords and negative keywords, and checking conversion tracking quality
• Build and manage new Google Ad Grant campaigns requested by clients and account teams through Workfront
• Send monthly Ad Grant reports with performance notes, optimizations, asset requests, and internal notes
• Manage paid search accounts at least once each week
• Adjust bids to optimize CPA and monitor budgets and media plans to prevent under- or over-pacing
• Build and manage new paid campaigns through Workfront
• Report on paid search performance according to internal media-team or account-team requests
• Set up conversion tracking at campaign launch using Google Tag Manager for Google Ads and Microsoft Advertising
• Escalate technical issues outside the media team's expertise to account and technical teams
• Produce SEO and keyword recommendations for National client pages using keyword tools, organic searches, long-tail terms, and planned ad copy

Requirements

• Bachelor's degree in business, advertising, marketing, or related fields
• Minimum 1 year's experience or a solid internship in a similar environment
• Excellent written and verbal communication skills
• Solid organizational skills, attention to detail, and multitasking ability
• Experience with Workfront or similar applications
• Strong working knowledge of Microsoft Office
• Experience managing paid search campaigns on Google Ads or Microsoft Advertising is a plus
• Proficiency with digital marketing tools and platforms, including Google Analytics, is a plus
• No sponsorships available for this position

Core Competencies

Demonstrates expertise in managing Google Ad Grants and paid search campaigns, with a strong focus on performance optimization, conversion tracking, and reporting. Proficient in utilizing digital marketing tools and platforms to enhance campaign effectiveness and client communication.

Highest-signal resume keywords

• Google Ad Grants Management
• Paid Search Campaign Management
• Conversion Tracking Setup
• Workfront Experience
• Google Analytics Proficiency

ATS Optimization Keywords

Hard Skills

• Google Ads
• Microsoft Advertising
• SEO Recommendations
• Keyword Research
• Bid Optimization
• Performance Reporting
• Text Ad Writing
• Conversion Tracking
• Digital Marketing Tools
• Attention to Detail

Soft Skills

• Excellent Communication Skills
• Organizational Skills
• Multitasking Ability

Industry Keywords

• Digital Marketing
• Paid Search
• Ad Campaigns
• Performance Optimization
• Client Reporting

Tools & Technologies

• Google Tag Manager
• Microsoft Office
• Workfront
• Keyword Tools
• Digital Marketing Platforms