Paid Media Specialist

Jobtailor; Deutschland; Vor Ort; EUR 56.000 - 100.000; Vollzeit

Zusammenfassung

Outpost24 is seeking a hands-on Paid Media Specialist to manage and optimize multi-channel campaigns, with a strong focus on Google Ads, LinkedIn Ads, and ABM across a fast-paced B2B SaaS environment.

You will support strategy, setup, and measurement, collaborating with Marketing, Product Marketing, Content, and Sales to deliver integrated campaigns while maintaining stringent tracking and attribution practices.

Qualifikationen

• Hands-on experience deploying paid advertising campaigns, particularly with Google Ads and LinkedIn Ads.
• Experience developing and executing B2B paid advertising strategies for lead generation and conversion growth.
• Strong analytical skills and experience using campaign data to improve performance.
• Experience with GA4, Google Tag Manager, and Salesforce.
• Strong project management skills and ability to coordinate multiple campaigns and stakeholders.
• Experience working cross-functionally with Marketing, Product Marketing, Content, and external agency partners.
• Excellent written and spoken English.
• Experience in a B2B SaaS and/or technology environment.
• Proactive, hands-on, and comfortable taking ownership.
• Highly organized with strong attention to detail.
• Data-driven, curious, and focused on continuous improvement.
• Collaborative and confident working with diverse stakeholders.
• Adaptable and comfortable in a fast-paced environment.
• Eager to learn new tools, platforms, and marketing techniques.
• Independent contractor able to invoice Outpost24 monthly.

Aufgaben

• Manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, and other performance marketing channels.
• Support campaign strategy, planning, setup, execution, and performance measurement.
• Implement and optimize Account-Based Marketing (ABM) and highly targeted LinkedIn campaigns.
• Optimize targeting, bidding strategies, ad creative, campaign performance, ROI, conversion rates, and lead quality.
• Monitor campaign performance, analyze results, and provide data-driven recommendations.
• Maintain campaign tracking, attribution, and reporting best practices.
• Work with Marketing Managers, Product Marketing, and Sales stakeholders on integrated campaigns.
• Collaborate with content, design, and external agency partners to deliver campaign assets.
• Ensure cross-functional communication and alignment while Marketing Managers retain budget ownership.
• Invoice Outpost24 monthly as an independent contractor.

Kenntnisse

Google Ads

LinkedIn Ads

B2B Advertising Strategy

GA4

Salesforce

Campaign Tracking

Project Management

Lead Generation

ABM

ROAS Optimization

Tools

Google Tag Manager

Salesforce

Campaign Tracking Tools

Performance Marketing Platforms

Content Management Systems

Jobbeschreibung

• Manage and optimize paid media campaigns across Google Ads, LinkedIn Ads, and other performance marketing channels
• Support campaign strategy, planning, setup, execution, and performance measurement
• Implement and optimize Account-Based Marketing (ABM) and highly targeted LinkedIn campaigns
• Optimize targeting, bidding strategies, ad creative, campaign performance, ROI, conversion rates, and lead quality
• Monitor campaign performance, analyze results, and provide data-driven recommendations
• Maintain campaign tracking, attribution, and reporting best practices
• Work with Marketing Managers, Product Marketing, and Sales stakeholders on integrated campaigns
• Collaborate with content, design, and external agency partners to deliver campaign assets
• Ensure cross-functional communication and alignment while Marketing Managers retain budget ownership
• Invoice Outpost24 monthly as an independent contractor

Requirements

• Hands-on experience deploying paid advertising campaigns, particularly with Google Ads and LinkedIn Ads
• Experience developing and executing B2B paid advertising strategies for lead generation and conversion growth
• Strong analytical skills and experience using campaign data to improve performance
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and Salesforce
• Strong project management skills and ability to coordinate multiple campaigns and stakeholders
• Experience working cross-functionally with Marketing, Product Marketing, Content, and external agency partners
• Excellent written and spoken English
• Experience in a B2B SaaS and/or technology environment
• Proactive, hands-on, and comfortable taking ownership
• Highly organized with strong attention to detail
• Data-driven, curious, and focused on continuous improvement
• Collaborative and confident working with diverse stakeholders
• Adaptable and comfortable in a fast-paced environment
• Eager to learn new tools, platforms, and marketing techniques
• Independent contractor able to invoice Outpost24 monthly

Core Competencies

Demonstrates expertise in managing and optimizing paid media campaigns across platforms like Google Ads and LinkedIn Ads, with a strong focus on data-driven performance analysis and cross-functional collaboration. Proficient in developing B2B advertising strategies that drive lead generation and conversion growth in a fast-paced SaaS environment.

Highest-signal resume keywords

• Google Ads Management
• LinkedIn Ads Optimization
• B2B Advertising Strategy
• Google Analytics 4 (GA4)
• Project Management

ATS Optimization Keywords

Hard Skills

• Paid Media Campaign Management
• Account-Based Marketing (ABM)
• Performance Measurement
• Campaign Optimization
• Data Analysis
• Lead Generation
• Conversion Rate Optimization
• Attribution Tracking
• Campaign Reporting
• B2B SaaS Experience

Soft Skills

• Analytical Skills
• Attention to Detail
• Collaboration
• Proactive Ownership
• Adaptability

Industry Keywords

• Performance Marketing
• Lead Quality
• Cross-Functional Communication
• Integrated Campaigns
• Fast-Paced Environment

Tools & Technologies

• Google Tag Manager
• Salesforce
• Campaign Tracking Tools
• Performance Marketing Platforms
• Content Management Systems