Performance marketing manager in e-commerce

bovii; Berlin; Hybrid; EUR 55,000 - 90,000; Full time

Job summary

bovii is seeking a growth-minded marketer to scale our B2C business in Berlin. You will shape the customer journey, go beyond campaign management, and contribute to the product's market success from early stages.

Fluent German is essential. You will work hands-on with Meta and Google ads, Shopify, and analytics to drive strategy, experimentation, and revenue growth in a dynamic, design-driven company.

Qualifications

• At least 3 years of experience managing Meta performance campaigns.
• Very good knowledge of Meta Ads and Google Marketing.
• Experience with Meta Ads Manager, Google Campaign Manager, and Shopify.
• Understanding of marketing metrics, attribution, and user journeys.
• Business-fluent German, spoken and written; all communication in German.
• Hands-on, test-driven working style.
• Keen market and brand understanding.
• Love for A/B tests and experiments; avoid hypotheticals.
• Willingness to automate processes.

Responsibilities

• Scale the ongoing B2C business and shape the customer journey.
• Contribute growth strategies beyond campaign management.
• Bring strategic thinking and experimentation to marketing initiatives.

Skills

German language

A/B testing

Test-driven

Growth mindset

Tools

Meta Ads Manager

Google Campaign Manager

Shopify

Job description

Описание:

Have you always wanted to help shape a company, a segment, and an entire product family from almost the very beginning? Then this is for you. With bovii, we made an unsexy product premium: the pill organizer. We manage everything ourselves, from research, product development, and production to branding and marketing, with a clear focus on user centricity and design. Now we are looking for someone to take the next step with us and bring our B2C business to the next level.

Задачи:

Your primary task is to scale our ongoing B2C business. This is not just about campaign management, but about shaping the entire customer journey and our growth. Strategic thinking and ideas that go far beyond performance marketing are expressly welcome.

Требования:

• At least 3 years of experience managing Meta performance campaigns
• Very good knowledge of Meta Ads and Google Marketing
• Experience with Meta Ads Manager, Google Campaign Manager, and Shopify
• A thorough understanding of marketing metrics, attribution, and user journeys
• Business-fluent German, spoken and written; all our communication is in German.
• A hands-on, test-driven working style
• A good feel for the market and the brand
• You love A/B tests and experiments and hate hypotheticals
• You automate whatever can be automatedAbove all, we are looking for someone who is keen to take responsibility and help build the company.
• Будет плюсом: Design skills would be a dream, but are not a must; Experience working independently is a plus, but also not a must

Условия:

We would initially like to start working together on a freelance basis to get to know each other. If it works for both sides, there is the possibility of a full-time position, equity, and a co-founder role. We are based in Berlin; fully remote is unfortunately not an option, but some working from home is no problem.