Performance marketing manager in fashion e-commerce

Worst Behavior; Berlin; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Real impact

Full ownership of paid channels

Hybrid working

Modern office in Berlin-Charlottenburg

Employee discounts on WRSTBHVR

Sports offering

Travel costs covered

Room for growth and fast decisions

Job summary

Worst Behavior GmbH in Berlin is seeking an experienced Performance Marketing Lead to take our in-house efforts to the next level. You will own multi-channel acquisition, optimize funnels across Meta, Google, and TikTok, and translate revenue targets into data-driven tests and priorities.

You will collaborate with our Team Lead E-Commerce to manage budgets, maintain product feeds, and push innovations in referral, loyalty, and email campaigns. Hybrid work with a modern Berlin office awaits.

Qualifications

• Several years of performance marketing experience in e-commerce.
• Proven track record scaling Meta and Google ads, including Shopping feeds.
• Strong tracking, attribution, and incrementality understanding; data-driven mindset.
• Fluent German and English with confident written and spoken communication.
• Experience with Shopify and TikTok Ads is a plus.

Responsibilities

• Own and optimize acquisition funnels across Meta, Google, and TikTok.
• Translate revenue targets into clear priorities, hypotheses and A/B tests.
• Allocate budgets for maximum impact; coordinate drops and sale periods across channels.
• Maintain product feeds and ensure data quality for performance impact.
• Develop TikTok as a performance channel from setup to scaling."
• Brief ad concepts to the in-house design team based on data and community insight.
• Establish testing rhythms to feed learnings back into design and campaigns.
• Plan newsletter calendar and execute campaigns, flows, and segments in Klaviyo.
• Turn first-time buyers into returning customers and enhance loyalty mechanics.

Skills

Performance marketing

E-commerce

Meta Ads

Google Ads

Analytics mindset

Tracking & attribution

Creative briefing

German & English communication

Shopify

TikTok Ads

Job description

Описание

WRSTBHVR was founded in 2014 with the vision of combining ready-to-wear with streetwear aesthetics and progressive design elements, without compromising on quality. From our headquarters in Berlin, our team develops collections that capture the spirit of youth culture. Today, WRSTBHVR stands internationally for quality, design, and authenticity. We are looking for someone to take our in-house performance marketing to the next level.

Задачи

• You are responsible for and optimize our acquisition funnels on Meta, Google, and, prospectively, TikTok.
• You translate revenue targets into clear priorities, hypotheses, and A/B tests.
• You allocate budgets where they have the greatest impact and run Drops and sale periods across channels in a coordinated way.
• You keep our product feeds under control, because in fashion they are among the biggest performance drivers.
• You build TikTok as a performance channel: from campaign setup and creative formats to testing strategies and scaling.
• You keep an eye on platform updates and trends and test new formats before everyone else does.
• You develop ad concepts based on data and an understanding of the community, and brief them to our in-house design team.
• You establish a testing rhythm that quickly shows what works and feeds the learnings directly back into design.
• You plan our newsletter calendar around WRSTBHVR news, collections, and sale periods, and implement campaigns, flows, and segments yourself in Klaviyo.
• You turn first-time buyers into returning customers, and make our newsletter more than a Drop reminder.
• You develop our loyalty program further and bring it to life with mechanics and rewards that fit our community.
• You ensure we have a tracking setup in the Shopify context that we can rely on, from Meta Conversions API and Google Enhanced Conversions to GA4 and Consent Mode.
• You bring together platform data, Shopify data, and incrementality tests such as lift or geo tests, and recognize when a platform is making its numbers look better than they are.
• What matters to you is what remains in the end: you optimize for new customers and contribution margin after returns, not just platform metrics.
• You regularly share results, insights, and recommendations with our Team Lead E-Commerce and executive management.

Требования

• Several years of experience in performance marketing in e-commerce, ideally in the fashion or lifestyle sector
• A proven track record of building and profitably scaling Meta and Google ad accounts, including Shopping and product feeds
• The ability to look beyond platform metrics: you test, optimize, and measure success by what really matters to the business
• A deep understanding of tracking, attribution, and incrementality. When the numbers do not add up, you get to the bottom of it yourself
• A feel for creatives, an eye for detail, and the ability to brief ideas so that our design team can get started right away
• Analytical thinking and a hands‑on attitude, combined with a structured, solution‑oriented way of working
• Confident written and spoken communication in German and English
• Будет плюсом: Experience with Shopify and TikTok Ads

Условия

• Real impact: you see the effect of your decisions directly in revenue
• Full ownership of our paid channel mix, in‑house and with plenty of creative freedom
• The opportunity to shape TikTok as a performance channel from the ground up
• A fashion brand with streetwear DNA whose next growth phase you will actively shape
• An environment where your experience matters and new ideas are welcome
• Hybrid working
• Modern office in Berlin-Charlottenburg
• Allowance for personal orders
• Employee discounts on WRSTBHVR products
• Sports offering
• Travel costs covered
• Short decision-making paths and plenty of room to shape things