Performance Marketing Manager

MK Labs; Berlin; On-site; EUR 70,000 - 110,000; Full time

Job summary

MK Labs is seeking a hands-on performance marketing specialist in Berlin to own and optimize paid channels. You will collaborate with design and marketing to create effective ads and copy, while analyzing results to guide growth strategies.

Key duties include managing Google Ads and Meta Ads Manager, running A/B tests, and driving landing page optimization. Fluency in German and English is essential for cross-functional communication.

Qualifications

• Minimum 3+ years in performance marketing or growth roles.
• Experience with Google Ads and Meta Ads Manager.
• Strong analytical skills and ability to run A/B tests.
• Fluency in German and English.

Responsibilities

• Manage existing Google/Bing Search and Display campaigns as primary channels.
• Allocate ~80% of time to testing and scaling new channels (e.g., Meta).
• Develop ad concepts and copy with marketing/design teams.
• Optimize landing pages and user flows through systematic testing and optimization.
• Measure KPIs and guide decisions with founders and marketing lead.
• Lead hypothesis-driven experiments and A/B tests.

Skills

Performance marketing

A/B testing

Copywriting

Landing page optimization

Analytical thinking

German/English fluency

Tools

Google Ads

Meta Ads Manager

Job description

The Story

One of Germany's leading, award-winning digital platforms for healthcare and legal planning are investing in their next phase of expansion. After a Series A raise 5 years ago, they are now profitable and investing into their next phase of growth with additional emphasis on their outreach across marketing platforms/channels.

It has grown into a user base of over 4,000,000 people with a team of just 35, helping families handle advance care planning, estate planning and care support without expensive lawyers, notaries or bureaucracy.

Its documents and wills have been rated test winners by independent consumer bodies.

Its biggest challenge now is building new, profitable channels to reach the right people at the right time.

The Opportunity/Responsibilities

The successful candidate will take ownership of a ~€2M annual performance marketing budget and will be a hands-on individual contributor who prefers building to being briefed. Design and marketing teams support on creatives and copy, and the founders support on strategy.

Responsibilities

• Manage existing Google/Bing Search and Display campaigns, the main acquisition channels today
• Spend around 80% of your time testing and scaling new channels, such as Meta
• Develop ad concepts and copy with the marketing and design teams
• Optimise landing pages and user flows through systematic testing and optimizing conversions
• Measure and record KPIs clearly, and guide acquisition decisions with the founders and marketing lead
• Experience running A/B tests and forming hypotheses in marketing or venture development
• Initial hands-on experience with Google Ads and Meta Ads Manager (years of experience not required)
• Analytical, with a creative flair for persuasive ads and copy
• Proactive, curious and eager to become the in-house expert
• Native/Bilingual German and English