National Account Manager FMCG

Approach People Recruitment; München; On-site; EUR 90,000 - 130,000; Full time

Job summary

Approach People Recruitment seeks a senior National Account Manager to expand in major FMCG retailers across Europe, with a focus on Germany. You will open doors, leverage your buyer network, and develop a market-entry strategy for supermarket and discount channels.

You will manage key accounts, forecast sales, negotiate terms, and ensure in-store and online presence, drawing on deep knowledge of large retailers and a proactive, independent mindset.

Qualifications

• 5+ years' experience in senior/national account management in FMCG retail.
• Proven ability to open doors with major European retailers (Aldi, Lidl, Edeka, etc.).
• Strong existing network of buyer contacts in large retail organizations.
• Deep understanding of purchasing processes in large retailers in Germany.
• Experience with private label, OEM, FOB, or locally sourced products is a plus.

Responsibilities

• Develop and win new business with major FMCG retailers across Europe, with a focus on Germany.
• Leverage existing relationships to gain access to key buyers and decision-makers.
• Build and execute a clear market entry strategy for supermarket and discount channels.
• Deliver accurate sales forecasts and meet or exceed targets.
• Manage and grow key accounts for long-term commercial success.
• Negotiate commercial agreements, pricing structures, and supply terms.
• Identify growth opportunities within existing and potential clients.
• Ensure strong execution across product listings, online platforms, and in-store presence.
• Represent the company at key industry trade shows.

Skills

Hunter mentality

Negotiation skills

Influencing

Analytical

Team player

Energy & motivation

Buyer network

ERP familiarity

Excel

Tools

ERP systems

Excel

CRM

Job description

OPPORTUNITY

An exciting opportunity has opened for a senior, highly connected National Account Manager to drive expansion across key German FMCG retail channels.

This role focuses on building and scaling partnerships with major supermarket and discount chains (e.g. Aldi, Lidl, Edeka, etc.), where baby and safety-related products are increasingly represented.

The successful candidate will play a critical role in opening doors, creating new business opportunities, and establishing the company within these markets, leveraging their network and deep understanding of large retail organizations.

The company is an international, mass-market brand offering practical, affordable consumer products in the baby and childcare segment, with distribution across multiple global markets.

KEY RESPONSIBILITIES

• Develop and win new business with major FMCG retailers across Europe, with a focus on Germany
• Leverage existing relationships to gain access to key buyers and decision-makers
• Build and execute a clear market entry strategy for supermarket and discount channels
• Deliver accurate sales forecasts (by customer and product) and consistently meet or exceed targets
• Manage and grow key accounts, ensuring long-term commercial success
• Negotiate commercial agreements, pricing structures, and supply terms
• Identify growth opportunities and gaps within existing and potential clients
• Ensure strong execution across product listings, online platforms, and in-store presence
• Represent the company at key industry trade shows

PROFILE REQUIRED

Experience

• Proven success as a Senior/National Account Manager within FMCG retail, with a strong focus on supermarkets, discounters, and large retail chains
• Demonstrated ability to open doors and build business with major European retailers (e.g. Aldi, Lidl, Kaufland, Edeka, etc.)
• Strong existing network of buyer contacts and deep understanding of purchasing processes within large retail organizations
• Minimum 5+ years’ experience managing and growing key retail accounts in Germany
• Experience with private label, OEM, FOB, or locally sourced products is a plus
• Solid understanding of retail dynamics, pricing pressure, and high-volume sales environments
• Experience with forecasting, reporting, and commercial planning tools (ERP, Excel, etc.)

Skills & Mindset

• Highly independent, proactive, and commercially driven – able to operate without close supervision
• Strong hunter mentality combined with the ability to develop and grow existing accounts
• Excellent negotiation and influencing skills, with credibility at buyer level
• Structured, disciplined, and analytical, with strong attention to detail
• Team-oriented personality with a hands-on, pragmatic approach
• High level of energy and motivation

Languages

• Fluent in German & English (mandatory)