Marketing Specialist, DACH

SolarEdge; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leader in smart energy technology is seeking a Marketing Specialist for the DACH region. This role involves planning lead-generation campaigns, developing marketing content, and managing advertising efforts. The ideal candidate should have at least 2 years of marketing experience, fluency in German and English, and a university degree. Join a diverse team committed to clean energy solutions and help shape marketing strategies that make a significant impact.

Qualifikationen

• Minimum of 2 years of professional marketing experience including digital marketing and event management.
• Experience in B2B and B2C environments preferred.
• Experience in renewable energy or high-tech sectors is desirable.

Aufgaben

• Plan and execute quarterly lead-generation campaigns.
• Lead content development across various marketing collateral.
• Manage advertising and media planning.
• Develop localized digital content for the DACH market.
• Oversee planning and execution of events.
• Ensure compliance with brand guidelines.
• Support sales teams with marketing tools.
• Manage the regional marketing budget.
• Organize customer training programs.
• Act as a brand ambassador.

Kenntnisse

Native German speaker

Fluency in English

Strong planning and organizational abilities

Excellent written and verbal communication skills

Strategic and creative thinker

Soft skills and analytical abilities

Ausbildung

University degree in Marketing or related fields

Jobbeschreibung

Marketing Specialist, DACH

Germany, Munich

Job Description

Are you ready to power the future?

At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 4,000 employees, offices in 34 countries, and millions of installations worldwide.

Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI‑based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond.

With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work.

The EU Marketing team is made up of highly creative, competent, marketing professionals, who are capable of thinking and doing at the same time. In your role, you’ll be expected to support the implementation of marketing activities and events to sustain the SolarEdge’s marketing strategy with the vision based on SolarEdge being the prosumers #1 choice for smart energy solutions. Your touch points are mostly B2B but with increasing emphasis on B2B2C.

You will report directly to the Director of Marcom Europe and indirectly to the Country Managers Germany and Austria/Switzerland. You will have marketing responsibilities spanning the regional markets in DACH (Germany, Austria and Switzerland).

Key Responsibilities

• Plan and execute quarterly lead‑generation campaigns designed to increase pipeline and drive revenue growth, with one major strategic campaign per quarter.
• Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral.
• Manage advertising and media planning, ensuring effective execution across relevant channels.
• Develop localized and engaging social media and digital content tailored to the DACH market.
• Oversee planning and execution of events, including trade shows, customer events, and partner activities.
• Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region.
• Support sales teams with marketing tools and lead‑generation initiatives to enhance customer engagement and conversion.
• Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI.
• Organize customer training programs and webinars in collaboration with local sales and technical teams.
• Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery.
• Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events.
• Ensure accuracy and cultural integrity of all translations from English into local DACH languages.

Job Requirements

• Languages: Native German speaker with fluency in English.
• Education: A university degree is required. While no specific field is mandatory, disciplines such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering are viewed favorably.
• Marketing Experience: Minimum of 2 years of professional marketing experience, including digital marketing and event management. SolarEdge has traditionally operated in a B2B environment but is increasingly expanding downstream; therefore, experience in B2C technology is considered a valuable asset.
• Industry Experience: Experience in renewable energy, high‑tech sectors, power electronics, or electric vehicle industries is desirable but not strictly required.
• Soft Skills & Personal Attributes:
  • Strategic and creative thinker
  • Excellent written and verbal communication skills
  • Strong planning and organizational abilities
  • Highly reliable, committed to delivering on promises and meeting deadlines
  • Ability to multitask, stay composed under pressure, and collaborate effectively across teams
  • Empathetic team player with a strong desire to empower others
  • Solid analytical skills, strong attention to detail, and confidence working with numbers
  • Strong presentation skills, with the ability to speak confidently and inspire audiences of all sizes

SolarEdge recognizes its talented and diverse workforce as a key competitive advantage. Our business success is a reflection of the quality and skill of our people.

SolarEdge is committed to seeking out and retaining the finest human talent to ensure top business growth and performance.