Marketing Specialist

SolarEdge Technologies; München; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

SolarEdge Technologies is seeking a Munich-based marketing professional to lead regional campaigns for the DACH market. You will drive lead generation, develop content, and manage events while ensuring brand alignment and ROI across channels.

Responsibilities include localization, social media, webinars, and collaboration with sales and technical teams to support growth in Germany, Austria, and Switzerland.

Qualifikationen

• Native German with fluency in English.
• University degree in Marketing, Business, or related field.
• Minimum of 2 years in professional marketing, including digital and events.
• Experience in B2B with growing B2C exposure is a plus.

Aufgaben

• Plan and execute quarterly lead-generation campaigns to grow pipeline.
• Lead content development across newsletters, case studies, and presentations.
• Manage advertising and media planning across channels.
• Develop localized social media and digital content for DACH.
• Oversee events and partner activities.
• Ensure brand compliance and ROI across activities.
• Support sales with marketing tools and campaigns.
• Manage regional marketing budget and forecasting.
• Organize customer trainings and webinars with local teams.
• Coordinate artwork, booth materials, and assets.
• Act as SolarEdge Brand Ambassador at events.
• Ensure accurate translations for DACH languages.

Kenntnisse

German native

English fluency

Marketing strategy

Lead generation

Content development

Digital marketing

Event management

Budget management

Cross-functional teamwork

Brand ambassador

Ausbildung

University degree

Tools

Marketing automation

Jobbeschreibung

At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 4,000 employees, offices in 34 countries, and millions of installations worldwide.

Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond.

With the growing demand for electricity, the need for smart, clean energy sources is constantly rising. SolarEdge offers amazing opportunities to develop your skills in a multidisciplinary environment, covering everything from research and development to production and customer supply. Work with talented colleagues, tackle exciting challenges, and help create a sustainable future in an industry that's always evolving and innovating. Join us and be part of a company that values creativity, agility, and impactful work.

The EU Marketing team is made up of highly creative, competent, marketing professionals, who are capable of thinking and doing at the same time. In your role, you’ll be expected to support the implementation of marketing activities and events to sustain the SolarEdge’s marketing strategy with the vision based on SolarEdge being the prosumers #1 choice for smart energy solutions. Your touch points are mostly B2B but with increasing emphasis on B2B2C.

You will report directly to the Director of Marcom Europe and indirectly to the Country Managers Germany and Austria/Switzerland. You will have marketing responsibilities spanning the regional markets in DACH (Germany, Austria and Switzerland).

Key Responsibilities:

• Plan and execute quarterly lead‑generation campaigns designed to increase pipeline and drive revenue growth, with one major strategic campaign per quarter.
• Lead content development across newsletters, case studies, articles, testimonials, sales presentations, and other marketing collateral.
• Manage advertising and media planning, ensuring effective execution across relevant channels.
• Develop localized and engaging social media and digital content tailored to the DACH market.
• Oversee planning and execution of events, including trade shows, customer events, and partner activities.
• Ensure full compliance with SolarEdge brand and corporate guidelines across all marketing activities in your region.
• Support sales teams with marketing tools and lead‑generation initiatives to enhance customer engagement and conversion.
• Manage the regional marketing budget, including forecasting, tracking expenditures, and optimizing ROI.
• Organize customer training programs and webinars in collaboration with local sales and technical teams.
• Coordinate production of artwork, booth materials, and marketing assets, ensuring brand compliance, budget alignment, and timely delivery.
• Act as a proud SolarEdge Brand Ambassador, confidently presenting to customers and representing the company at industry events.
• Ensure accuracy and cultural integrity of all translations from English into local DACH languages.

Requirements

• Languages: Native German speaker with fluency in English.
• Education: A university degree is required. While no specific field is mandatory, disciplines such as Marketing, Business Administration, Creative Arts, Technical Design, or Engineering are viewed favorably.
• Marketing Experience: Minimum of 2 years of professional marketing experience, including digital marketing and event management. SolarEdge has traditionally operated in a B2B environment but is increasingly expanding downstream; therefore, experience in B2C technology is considered a valuable asset.
• Industry Experience: Experience in renewable energy, high‑tech sectors, power electronics, or electric vehicle industries is desirable but not strictly required.

Soft Skills & Personal Attributes:

• Strategic and creative thinker.
• Excellent written and verbal communication skills.
• Strong planning and organizational abilities.
• Highly reliable, committed to delivering on promises and meeting deadlines.
• Ability to multitask, stay composed under pressure, and collaborate effectively across teams.
• Empathetic team player with a strong desire to empower others.
• Solid analytical skills, strong attention to detail, and confidence working with numbers.
• Strong presentation skills, with the ability to speak confidently and inspire audiences of all sizes.

SolarEdge recognizes its talented and diverse workforce as a key competitive advantage. Our business success is a reflection of the quality and skill of our people.

SolarEdge is committed to seeking out and retaining the finest human talent to ensure top business growth and performance.