Marketing Manager, SEO

opentable; Germany; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

5 weeks paid vacation

Private health & dental insurance

Work from almost anywhere up to 20days

Mental health & wellbeing programs

Leadership development & e-learnings

Travel Discounts

Job summary

OpenTable is seeking a Marketing Manager, SEO to shape and grow our organic search presence across 10+ international domains. You?ll identify opportunities, develop strategies and turn insights into measurable impact across markets.

The role involves owning growth initiatives, collaborating with Product, Engineering and local teams, and delivering results through continuous testing and optimization. Fluency in English required; German an advantage.

Qualifications

• Minimum of proven SEO marketing experience, ideally in-house.
• Strong analytical mindset with data-driven decision making.
• Experience coordinating across international websites and markets.
• Excellent written and spoken English; German a plus.
• Ability to manage projects from strategy to delivery in a fast-paced environment.

Responsibilities

• Own our organic growth strategy across global domains and drive visibility, traffic and revenue growth.
• Analyze performance, monitor competitors, and identify opportunities to improve rankings and conversion.
• Optimize content, landing pages, internal linking, and link-building for international markets.
• Collaborate with Product, Engineering, Content and local Market teams to address technical SEO challenges.
• Plan, track and report projects using insights to demonstrate results and identify growth opportunities.

Skills

SEO strategy

Technical SEO

Data analysis

International SEO

English communication

Education

Bachelor's degree in Marketing/Analytics

Tools

Google Sheets

HTML/CSS basics

Link-building tools

Job description

Know Your SEO? Let's Put Your Skills in the Spotlight!

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Role

Love data? Passionate about organic growth? Enjoy seeing your SEO strategies deliver real results?

We're looking for a Marketing Manager, SEO to help shape and grow OpenTable's organic search presence across 10+ international domains. If you enjoy identifying opportunities, developing strategies and turning insights into measurable impact, we'd love to hear from you!

What You'll Be Doing

• Own our organic growth strategy. Develop and deliver scalable SEO initiatives across our global domains, driving visibility, traffic and revenue growth.
• Turn data into action. Analyse performance, monitor competitors and identify opportunities to improve rankings, engagement and conversion through continuous testing and optimisation.
• Make every page count. Optimise website content, landing page templates, internal linking and link-building strategies to strengthen our organic presence across international markets.
• Collaborate to make things happen. Partner with Product, Engineering, Content and local Market teams to resolve technical SEO challenges and deliver impactful projects.
• Measure what matters. Own project planning, tracking and reporting, using insights to demonstrate results, refine strategies and identify new growth opportunities.

What We're Looking For

• Strong SEO experience. Proven experience in marketing, with hands-on SEO expertise within consumer technology, ideally in an in-house environment, and a proven track record of delivering measurable growth.
• Technical SEO knowledge. A solid understanding of on-page and off-page SEO, link-building, HTML, CSS and search engine algorithms, including experience working across international websites.
• An analytical mindset. Confident working with data, using tools like Google Sheets to identify opportunities, measure performance and turn insights into actionable strategies.
• A proactive, independent approach. Comfortable owning projects from strategy through to delivery, managing competing priorities and adapting in a fast-paced environment.
• Great communication and collaboration skills. Able to work effectively with cross-functional teams, influence stakeholders and communicate clearly in English. A degree in Marketing, Analytics or a related field, or equivalent practical experience, is required.

Bonus Points If You Have...

• Fluency in another European language, particularly German.
• Experience beyond SEO in areas such as product management, digital marketing, data analytics or software engineering.
• Experience with landing page prototyping tools.
• A background in building or rebuilding SEO systems from the ground up.
• A genuine interest in how search behaviour, technology and online booking experiences are evolving.

What we can offer you...

• 5 weeks paid vacation
• Private health & dental insurance
• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to Headspace
  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Time off for your birthday
• Paid volunteer time
• Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• Income protection and life assurance
• Employee Assistance Program - including 24/7 GP & free legal advice
• Pension plan contributions
• Discounted gym membership
• Bike2Work
• Season ticket loan
• Social events & Thursday happy hours
• Free lunch 2 days per week

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need any reasonable adjustments during the application/interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.