Marketing Specialist

thefork; Hamburg; Hybrid; EUR 52,000 - 70,000; Full time

Benefits offered by this job

Permanent contract

Flexible working environment

Lunch vouchers

Calm app access

Parental leave

Life Insurance

Disability Insurance

Pension plan

Team building events

Meet-ups

Job summary

TheFork is seeking a Marketing Specialist - Restaurant Offer Analyst in Hamburg. You will analyze performance, build dashboards, and provide data-driven recommendations to support strategic planning and forecasting.

The role collaborates with cross-functional and B2B teams to optimize restaurant content and drive growth across the DACH region. We offer a flexible hybrid setup (2 days home office) with a permanent contract, a competitive fixed salary plus bonus, and international exposure across

Qualifications

• 2–4+ years in marketplace operations, commercial analytics, marketing operations, or a related hybrid role.
• Strong analytical skills with the ability to work with complex datasets.
• Advanced proficiency in Excel and data visualization tools; capable of presenting insights clearly.
• Fluent in German and English; French is a plus; comfortable translating and localizing content.
• Experience with AI tools to optimize workflows and analyses.
• Excellent communication and cross-functional collaboration abilities.
• Prior project management experience with timelines and milestones.

Responsibilities

• Analyze business performance and uncover areas for improvement using data.
• Create reports, dashboards, and insights for internal stakeholders and leadership.
• Support strategic planning and forecasting with data-driven recommendations.
• Collaborate with cross-functional and B2B teams to align analytics with business goals.
• Define territory plans by analyzing market potential and assigning priority areas for DACH sales teams.
• Optimize restaurant content and merchandising on the platform.
• Lead and support special projects with clear tracking and results.
• Coordinate local marketing initiatives, including influencer campaign tracking and partner events.

Skills

Analytics

Excel

SQL basics

AI tools

Communication

Project management

Bilingual EN/DE

Market research

Tools

Salesforce

Tableau

Looker Studio

Job description

Marketing Specialist - Restaurant Offer Analyst

Join our Movement and Champion Restaurant Culture!At TheFork we believe that the best things in life happen around the table.As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world's favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.We're part of the Tripadvisor Group and proud to be building a diverse, people-first culture where "respect", "ownership", "growth" and "better together" values thrive.If you're passionate about food, technology, and making a real impact, your seat at the table is ready.

Discover life at TheFork

What you will do:

• Analyze business performance and uncover areas for improvement using data
• Create reports, dashboards, and insights for internal stakeholders and leadership
• Support strategic planning and forecasting with data-driven recommendations
• Collaborate with cross-functional and B2B teams to align analytics with business goals
• Define territory plans by analyzing market potential and assigning priority areas to sales teams across DACH
• Optimize restaurant content and merchandising on the platform
• Lead and support special projects and initiatives, ensuring clear tracking and results
• Lead and support ad-hoc commercial and marketing projects, ensuring clear milestones and tracking
• Coordinate and assist with local marketing initiatives, including influencer campaign tracking, local partner events, and community activations

Who you are:

• 2-4+ years of experience in Marketplace Operations, Commercial Analytics, Marketing Operations, or a related hybrid role
• Strong analytical skills with a proven ability to work with complex datasets
• Advanced proficiency in Microsoft Excel and Google Sheets you're someone who truly loves spreadsheets and uses them effectively
• Solid understanding of business analytics principles and KPIs
• Comfortable leveraging AI tools (e.g., Gemini, ChatGPT, Claude) to optimize workflows, content creation, and analysis
• Excellent communication skills - able to present findings in a clear and compelling way to both technical and non-technical audiences
• Detail-oriented with strong organizational and problem-solving skills
• Experience or familiarity with project management, including handling timelines, milestones, and stakeholder coordination
• Fluent in written and spoken German and English (essential for translations and local market execution). French is a strong plus.
• Strong local understanding of the DACH landscape (at least in one of the countries for Germany and Austria, we can help you with the rest)

You Can Impress With These Additions

• Experience with tools like Salesforce / Snowflake / Tableau / Notion / Looker Studio
• Familiarity with SQL or other query languages
• Exposure to financial modeling or forecasting
• Previous experience working in the restaurant industry
• Knowledge of data warehousing or database structures

What we offer you:

• An awesome team with loads of experience and yearly meet-ups
• A permanent contract
• Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)
• Competitive fixed salary and bonus
• International teams and a multicultural environment spanning 10 offices across Europe
• Highly inclusive working environment
• Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
• Lunch vouchers to make your quality time with your colleagues worthwhile (or use it during home office for some selfcare time)
• Continuous learning and development programs
• Free access to the Calm app to help you build resilience wherever you are in your mental health journey
• Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
• Life & Disability Insurance at no cost to the employee
• Attractive pension plans
• Team building events

We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to AccessibleRecruitment@TheFork