Principal/Senior Product Manager SEO/GEO (m/f/d)

HomeToGo; Berlin; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

AI-first culture

Flexible hybrid work

Competitive compensation

27 vacation days

Dog-friendly offices

Visa sponsorship & relocation

German classes & mentoring

Commuter subsidy

Job summary

HomeToGo, Europe’s leading vacation rental group, seeks a senior SEO/organic growth expert to own end-to-end growth across 100+ domains and 30+ markets. You’ll shape technical SEO, build automation, and collaborate with Engineering, Data and PR to measure real business impact.

Reporting to the Director of Product, Search & Discovery, you’ll define the strategy, prioritize investments, and scale SEO across brands. Berlin-based with visa sponsorship and a flexible hybrid setup awaits.

Qualifications

• 10+ years of SEO or organic growth experience in a large-scale B2C environment.
• Proven ownership of traffic, revenue or business outcomes.
• Deep technical SEO expertise for large websites.
• Experience building and shipping automation.
• Experience working with data and AI to automate workflows.

Responsibilities

• Identify and ship major organic growth opportunities across portfolios.
• Prioritize investments across brands and markets by impact.
• Build and launch scalable landing page and content optimization systems.
• Own the organic growth roadmap and target.
• Drive SEO work from problem definition to implementation.
• Collaborate with Engineering, Data, and PR.

Skills

SEO expertise

Technical SEO

Automation

Data-driven

AI workflows

SEO testing

Job description

Explore a new world of possibilities

HomeToGo is Europe's leading vacation rental group with the vision of unlocking better stays. Our team is united by a passion for travel, driven by innovation and impact, and guided by open-minded leaders at every level. Our commitment to recognizing and empowering exceptional talent is the foundation of our growth. We are actively hiring candidates from all around the world, including sponsoring visas for Germany. An amazing journey of opportunity with an international team lies ahead - join us!

Your future contribution

Organic search is where most travelers meet HomeToGo, and one of the Group's most important acquisition channels. Across 100+ domains, 30+ markets and 20+ brands, decisions made here scale quickly and have real business impact. This is a senior individual-contributor role reporting to the Director of Product, Search & Discovery. You own and drive organic growth end-to-end and are expected to identify opportunities, make the call, work through the details and ship.

You work directly with Engineering, Data and PR, and alongside Senior Search & Product experts. You bring strong search expertise, product judgment and a builder mindset. Search is also changing fast. You define, at a technical and semantic level, how HomeToGo wins across traditional and AI-search surfaces, while staying focused on measurable results for the Group.

What you’ll tackle first

• Identify the biggest organic growth opportunities across the portfolio and turn them into shipped improvements
• Prioritize where we invest across brands and markets based on expected impact
• Build and launch scalable landing page and content optimization systems

How you’ll add value

• Own the organic growth target and the roadmap behind it
• Build systems that scale across brands and markets
• Drive complex technical SEO work from problem definition through implementation
• Use data, experimentation and automation to improve decisions and scale execution
• Stay close to the product and technical detail, and remove blockers quickly
• Set a high bar for SEO and GEO across the organization and keep teams informed on the developments that matter

You’ll be successful in this role if you

• Bring 10+ years (or equivalent depth) of experience in SEO or organic growth in a large-scale B2C environment
• Have owned meaningful traffic, revenue or business outcomes
• Have deep technical SEO expertise and understand how large websites behave in search
• Have built and shipped automation yourself, not only scoped it
• Work directly with data, and use AI to build workflows that do the repetitive and manual work for you
• Know how to test SEO changes in a multi-brand portfolio and separate real impact from external noise
• Have a well-founded view of AI search, including what is measurable today and how SEO and GEO work together
• Can move comfortably between portfolio-level decisions and implementation detail

Note: We operate a rolling recruitment approach - no deadlines, just opportunities. Should the volume of applications become too high, we might briefly remove this posting to provide our hiring team the space for thorough and unbiased review. The role will be made available again if we decide we're still looking for the right fit.

What we offer

• AI-first culture: Leverage a world-class AI ecosystem with Google Enterprise+, Slack AI, and SOTA model access via Copilot, Claude or LiteLLM. By using our custom agents for automation and knowledge management, you’ll become a first-class adopter of the AI workflows defining industry best practices.

• Flexible hybrid work:Work remotely up to 50% of the year, including up to 63 days of"work from anywhere" within the EU and UK.*

• Competitive compensation:Market-aligned salary plus stock options for eligible roles.

• Generous time off: 27 vacation days to start, increasing with tenure to up to 32 days.

• Dog-friendly offices:Bring your four-legged friend along – our offices welcome well-behaved dogs.

• Relocation & visa support:Full visa sponsorship and relocation support for international hires joining our Berlin office.*

• Growth & development:German classes, masterclasses, and cross-team mentoring.

• Commuter & mobility perks: Monthly subsidy for the Deutschland-Ticket and tax-advantaged bike leasing via salary conversion.

• Wellbeing & fitness: Mental health support resources and subsidized sports memberships.

• Travel & lifestyle perks: Exclusive discounts via HomeToGo_Friends, Travel Industry Card deals, and 20% off Union Berlin fan gear.

• Climate responsibility: We practice responsible stewardship daily and embed ESG at the heart of our operations, while collaborating with Plan A to stay accountable for our carbon footprint and environmental impact.

*Certain conditions apply.