Marketing Manager - Germany

OpenTable; München; On-site; EUR 70,000 - 75,000; Full time

Benefits offered by this job

Generous paid vacation

Work from almost anywhere

Mental health & well-being focus

Job summary

OpenTable, part of Booking Holdings, is seeking a Marketing Manager for Germany to define and execute our B2C and B2B growth strategy in Germany, with additional support across Austria and Switzerland. You will serve as the primary voice for the German market, partnering with global channel owners to ensure a unified, high-performing marketing strategy.

Your responsibilities include managing localized consumer content and campaigns across organic and paid media, influencer programs, local

Qualifications

• 7+ years of hands-on experience in brand, content, or digital marketing.
• Fluency in German and business-proficient English to work effectively within an international team.
• Proven track record of building and executing cohesive social media strategies across organic and paid formats to drive conversions.
• Strong analytical capabilities with data, marketing platforms, and BI tools to drive strategic decisions.
• Demonstrated success in cross-functional stakeholder management and complex project execution.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Define and execute B2C and B2B brand and performance marketing strategy for Germany.
• Manage localized consumer content and campaigns across social, influencer programs, and paid media.
• Lead cross-channel marketing with SEO, Email, and Performance Marketing.
• Drive B2B initiatives, events, and local partnerships.
• Establish testing strategies and use data to optimize campaigns.
• Collaborate with sales, account management, PR, and agencies to ensure brand quality.

Skills

Brand marketing

Content marketing

Digital marketing

Social media

Stakeholder management

German language

English language

Education

Bachelor's degree

Job description

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

As the Marketing Manager for Germany at OpenTable, you will define and execute our B2C and B2B growth strategy in Germany, with additional support across Austria and Switzerland. You will play a pivotal role in driving brand awareness and customer acquisition through a highly localized approach. Serving as the primary voice for the German market, you will partner with global channel owners to ensure a unified, high-performing marketing strategy. Your efforts will directly empower hospitality businesses to thrive while connecting diners with exceptional culinary experiences.

Responsibilities

• Partner with regional marketing leadership and global channel owners to define and execute the B2C and B2B brand and performance marketing strategy for the region.
• Manage the full lifecycle of localized consumer content and campaigns, including organic social strategy, influencer programs, local media productions, local partnerships, and paid media campaigns to drive customer acquisition and engagement.
• Direct cross-channel marketing efforts with channel owners in areas like SEO, Email and Performance Marketing to ensure a unified, high-performing strategy.
• Drive targeted business-to-business initiatives, events, and local partnerships to expand market presence and strengthen the company's position in the regional hospitality sector.
• Establish testing strategies and leverage quantitative and qualitative data to track campaign performance, optimize tactics, and inform recommendations for internal stakeholders.
• Act as the key collaborator for the German market across sales, account management, public relations, and external agencies to ensure all deliverables meet brand guidelines and quality standards.

Minimum Qualifications

• 7+ years of hands-on experience in brand, content, or digital marketing.
• Fluency in German and business-proficient English to work effectively within an international team.
• Proven track record of building and executing cohesive social media strategies across organic and paid formats to drive conversions.
• Strong analytical capabilities with the proven ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisions.
• Demonstrated success in cross-functional stakeholder management and complex project execution.
• Bachelor's degree or equivalent practical experience.

Preferred Qualifications

• Prior marketing experience within the hospitality, lifestyle, or technology sectors.
• Deep understanding of the German restaurant industry and broader hospitality landscape.
• Demonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats to drive awareness in growth markets.
• Ability to leverage artificial intelligence platforms to maximize operational efficiency.
• Strong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environment.

Benefits and Perks

• Generous paid vacation + time off for your birthday
• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to Headspace
• Annual company-wide week off - the whole team fully recharges (and returns without a pile-up of work!)
• Paid parental leave
• Focus on your career growth:
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The salary range for this Berlin (remote) located role is 70-75k€ basic.

In addition to a competitive base salary, roles are eligible to be considered for additional compensation and benefits in accordance with local law and company policy.

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we’re building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.