Marketing Manager

OpenTable; Berlin; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

OpenTable in Berlin is seeking a Marketing Manager to shape and drive our Germany growth, leading local B2C and B2B initiatives with a strong focus on brand and performance marketing. You will work with regional leaders and global channel owners to ensure a unified strategy across the market.

The role emphasizes localized content, influencer programs, partnerships, and multi-channel campaigns to boost brand awareness and diner acquisition while optimizing spend through data-driven testing and

Qualifications

• Bachelor's degree or equivalent practical experience.
• Native German proficiency with business English.
• 7+ years in brand, content, or digital marketing.
• Proven cross-functional stakeholder management.
• Experience in hospitality or tech sectors preferred.

Responsibilities

• Define and execute the B2C and B2B growth strategy for Germany.
• Drive brand awareness and customer acquisition with localized approach.
• Lead cross-channel marketing with SEO, Email, and Performance Marketing.
• Manage localized consumer content and campaigns.
• Partner with regional leadership and global channel owners.
• Collaborate with sales, PR, and external agencies to ensure brand quality.

Skills

German market leadership

Cross-functional collaboration

Brand and content marketing

Social media strategy

Performance marketing

Analytical decision making

Leadership / team management

Education

Bachelor's degree or equivalent experience

Tools

BI Tools

AI platforms

Marketing platforms

Job description

• As the Marketing Manager for Germany at OpenTable, you will define and execute our B2C and B2B growth strategy in Germany, with additional support across Austria and Switzerland
• You will play a pivotal role in driving brand awareness and customer acquisition through a highly localized approach
• Serving as the primary voice for the German market, you will partner with global channel owners to ensure a unified, high-performing marketing strategy
• Your efforts will directly empower hospitality businesses to thrive while connecting diners with exceptional culinary experiences
• Partner with regional marketing leadership and global channel owners to define and execute the B2C and B2B brand and performance marketing strategy for the region
• Manage the full lifecycle of localized consumer content and campaigns, including organic social strategy, influencer programs, local media productions, local partnerships, and paid media campaigns to drive customer acquisition and engagement
• Direct cross-channel marketing efforts with channel owners in areas like SEO, Email and Performance Marketing to ensure a unified, high-performing strategy
• Drive targeted business-to-business initiatives, events, and local partnerships to expand market presence and strengthen the company’s position in the regional hospitality sector
• Establish testing strategies and leverage quantitative and qualitative data to track campaign performance, optimize tactics, and inform recommendations for internal stakeholders
• Act as the key collaborator for the German market across sales, account management, public relations, and external agencies to ensure all deliverables meet brand guidelines and quality standards

Benefits

• Generous parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
• Work from (almost) anywhere - wherever you do your best work
• Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge

Native-level in German and business-proficient English to work effectively within an international teamBachelor’s degree or equivalent practical experienceDemonstrated success in cross-functional stakeholder management and complex project executionStrong analytical capabilities with the proven ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisionsProven track record of building and executing cohesive social media strategies across organic and paid formats to drive conversions7+ years of hands‑on experience in brand, content, or digital marketingAbility to leverage artificial intelligence platforms to maximize operational efficiencyStrong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environmentDemonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats to drive awareness in growth marketsDeep understanding of the German restaurant industry and broader hospitality landscapePrior marketing experience within the hospitality, lifestyle, or technology sectors