Marketing Manager (m/f/d)

AffiliateLandscape; Deutschland; Remote; EUR 60,000 - 90,000; Full time

Job summary

AffiliateLandscape is seeking a data-driven Performance Marketing Manager to plan, execute, and optimize digital acquisition campaigns across multiple channels. You will drive measurable growth through paid media, affiliate marketing, and other performance-based channels, balancing ROI and profitability.

The role requires hands-on management of campaigns and analytics, with experience across Google Ads, Meta Ads, and affiliate networks.

Qualifications

• 3+ years of experience in performance marketing or digital advertising.
• Hands-on experience managing paid acquisition campaigns.
• Strong understanding of campaign tracking, attribution, and analytics.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, or similar platforms.
• Fluent English; additional languages are an advantage.

Responsibilities

• Develop and execute performance marketing strategies across multiple acquisition channels.
• Plan, launch, manage, and optimize paid advertising campaigns.
• Manage and scale campaigns across Google Ads, Meta Ads, TikTok Ads, native advertising, and other relevant platforms.
• Develop and manage affiliate and partner-driven acquisition channels.
• Monitor campaign KPIs, including CPA, CPC, CPM, CTR, CVR, ROAS, and ROI.
• Analyze campaign data and identify opportunities for optimization and growth.
• Manage marketing budgets and allocate spend efficiently.
• Conduct A/B testing of creatives, landing pages, audiences, and campaign structures.
• Collaborate with creative, analytics, and business development teams.
• Stay up to date with advertising trends, platform updates, and new acquisition opportunities.

Skills

Performance marketing

Media buying

Affiliate marketing

Paid acquisition

Google Ads

Meta Ads

Campaign optimization

ROAS

CPA

Conversion rate optimization

Analytics

Tools

Voluum

RedTrack

Binom

Keitaro

Taboola

Outbrain

MGID

Job description

Location: Fully Remote - Worldwide Employment Type: Full-time Industry: Performance Marketing / Digital Advertising

About the Role

We are looking for a data-driven Performance Marketing Manager who understands how to plan, execute, and optimize digital acquisition campaigns across multiple channels. You will be responsible for driving measurable growth through paid media, affiliate marketing, and other performance-based acquisition channels. The ideal candidate combines analytical thinking with hands-on campaign management experience and understands how to scale campaigns while maintaining strong ROI and profitability.

Key Responsibilities

• Develop and execute performance marketing strategies across multiple acquisition channels.
• Plan, launch, manage, and optimize paid advertising campaigns.
• Manage and scale campaigns across Google Ads, Meta Ads, TikTok Ads, native advertising, and other relevant platforms.
• Develop and manage affiliate and partner-driven acquisition channels.
• Monitor campaign KPIs, including CPA, CPC, CPM, CTR, CVR, ROAS, and ROI.
• Analyze campaign data and identify opportunities for optimization and growth.
• Manage marketing budgets and allocate spend efficiently.
• Conduct A/B testing of creatives, landing pages, audiences, and campaign structures.
• Collaborate with creative, analytics, and business development teams.
• Stay up to date with advertising trends, platform updates, and new acquisition opportunities.

Requirements

• 3+ years of experience in performance marketing or digital advertising.
• Hands-on experience managing paid acquisition campaigns.
• Strong understanding of campaign tracking, attribution, and analytics.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, or similar platforms.
• Excellent analytical skills and a data-driven mindset.
• Understanding of affiliate marketing and performance-based acquisition models.
• Experience managing budgets and optimizing campaigns based on profitability.
• Ability to work independently in a fully remote environment.
• Fluent English; additional languages are an advantage.

What Makes You Stand Out

• Experience in affiliate marketing, CPA networks, or media buying.
• Knowledge of tracking platforms such as Voluum, RedTrack, Binom, or Keitaro.
• Experience with native advertising platforms such as Taboola, Outbrain, or MGID.
• Experience in iGaming, Finance, Nutra, E-commerce, or Lead Generation.
• Strong understanding of landing page optimization and conversion rate optimization.

Key Skills

Performance Marketing | Media Buying | Affiliate Marketing | Paid Acquisition | Google Ads | Meta Ads | Campaign Optimization | ROAS | CPA | Conversion Rate Optimization | Analytics

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