Performance Marketing Manager (m/f/d)

Davies Meyer Gmbh; Deutschland; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Davies Meyer GmbH is hiring a senior paid social specialist to develop cross-channel strategies and implement campaigns on Meta, TikTok and LinkedIn. You’ll manage campaigns across the funnel and oversee budget planning and allocation.

You will analyze performance, run testing, collaborate with creative teams, and translate data into actionable recommendations. You’ll monitor CPM, CPC, CTR, CPA and ROAS, and present results clearly to clients and internal teams in German and English.

Qualifications

• Several years of solid experience in paid social or performance marketing.
• Proficiency with Meta Ads Manager; experience with TikTok Ads and LinkedIn Campaign Manager.
• Ability to derive performance strategies from objectives and translate them into campaigns.

Responsibilities

• Develop cross-channel paid social strategies and implement on Meta, TikTok, LinkedIn and other platforms.
• Manage campaigns across the funnel – awareness to conversion and retargeting.
• Handle budget planning, ongoing budget management and investment allocation.
• Develop audience, lookalike and retargeting strategies for growth.
• Define testing approaches for creatives, hooks, formats, audiences and setups.
• Analyze performance holistically and implement optimization measures.
• Collaborate with creative/content teams and provide data-driven insights.
• Monitor KPIs such as CPM, CPC, CTR, CPA, conversion rate and ROAS.
• Develop tracking, attribution and reporting setups with data specialists.
• Present results and recommendations clearly to clients and internal teams.
• Act as expert contact and sparring partner to expand performance marketing knowledge.
• Keep abreast of platforms and market developments and assess relevance for clients.

Skills

Paid social

Performance marketing

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Budget management

Audience strategy

Data-driven insights

German & English communication

Education

Marketing/Media/Communications degree welcomed

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Job description

Social media is your playground – and performance your driving force? You bring creative, media and data together and know how to turn good ideas into measurable results. You think strategically, take responsibility for demanding campaigns and use your insights to develop brands and teams? Then you've come to the right place.

Hamburg / Berlin / Hybrid / Remote

Full-time

Senior-Level

Key Tasks

• You develop cross-channel paid social strategies and take responsibility for their implementation on Meta, TikTok, LinkedIn and other relevant platforms.
• You manage campaigns across the entire funnel – from awareness and engagement to conversion and retargeting.
• You take responsibility for budget planning, ongoing budget management and the efficient allocation of media investments.
• You develop audience, lookalike and retargeting strategies and identify opportunities for growth and scaling.
• You define testing approaches for creatives, hooks, formats, audiences and campaign setups and translate the results into actionable recommendations.
• You analyze performance holistically, identify opportunities and risks early and independently implement optimization measures.
• You collaborate with creative and content teams and contribute data-driven insights to the development of new content.
• You monitor KPIs such as CPM, CPC, CTR, CPA, conversion rate and ROAS and interpret them in their business context.
• You take responsibility for developing tracking, attribution and reporting setups in collaboration with our data specialists.
• You present results and recommendations clearly and persuasively to clients and internal teams.
• You act as an expert point of contact and sparring partner for colleagues and help them expand their performance marketing knowledge.
• You monitor platforms, formats and market developments and assess which are relevant to our clients.

Your Skills

• You have several years of solid experience in paid social or performance marketing and have already taken responsibility for larger campaigns and budgets.
• You are proficient in Meta Ads Manager and also have experience with TikTok Ads and LinkedIn Campaign Manager.
• You can derive performance strategies from business and communication objectives and translate them into concrete campaigns.
• You understand audiences, digital customer journeys and the impact of creatives – and combine this knowledge with a confident grasp of numbers.
• You are familiar with tracking, attribution and reporting and can make informed judgments about what the data tells you.
• You work independently, in a structured and solution-oriented way, and keep an overview even in complex setups.
• You communicate clearly, give constructive feedback and win over clients with informed advice and compelling ideas.
• You enjoy sharing knowledge and providing expert guidance to colleagues.
• You communicate confidently in German and English.

A degree or vocational qualification in marketing, media or communications is welcome, but not essential. What matters is your experience, your strategic perspective and your instinct for combining strong creatives, relevant audiences and informed decisions to deliver sustainable performance.