Digital Marketing

Leadwunder; Hamburg; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Family friendly with flexible working hours

Collaborative team atmosphere

Opportunities for further development

Job summary

Leadwunder in Hamburg is looking for a Performance Marketing Manager to drive the success of B2B solutions through data-driven insights. You will utilize your skills in lead generation and various digital marketing tools to optimize campaign performance.

The ideal candidate has significant experience in performance marketing, is proficient in tools like LinkedIn Campaign Manager and Google Analytics, and excels in creating impactful presentations. Join us in a friendly and innovative work environment with hybrid working options.

Qualifications

• Practical experience in lead generation and performance marketing in a B2B context.
• Knowledge of digital advertising tools, particularly LinkedIn Campaign Manager and Google Ads.
• Strong analytical skills for actionable recommendations.

Responsibilities

• Support in the strategic planning and implementation of performance marketing campaigns.
• Create meaningful reports and forecasts on campaign performance.
• Act as the central interface between external advertising partners and the customer's team.

Skills

Lead generation

Performance marketing

Digital/social media marketing

Google Analytics

Presentation skills

Tools

LinkedIn Campaign Manager

Google Ads

Meta for Business

Google Tag Manager

Job description

Are you passionate about presenting and analysing campaign performance? Is campaign optimisation and success your top priority?

Hamburg Full-time /Part-time as of now

About Leadwunder

Leadwunder is the top B2B marketing and sales consultancy for end-to-end digital lead management. Inspired by the immense value potential of digital marketing and sales, Leadwunder empowers B2B players to build digital lead management, from lead generation and qualification to conversion into additional business. With a unique blend of deep expertise in B2B marketing, sales, and processes, coupled with cutting‑edge technology, Leadwunder delivers significant results for our clients in record time, from global players to startups.

Your advantages with Leadwunder

Fantastic team and collegial atmosphere to have fun with after work.

Working with the latest technologies, both for our customers and internally.

Enormous potential for further development, e.g. through regular feedback meetings.

You will have the opportunity to take on responsibility quickly.

Family friendly with flexible working hours and hybrid working models.

International clients with a wide range of industries.

Flat hierarchies and short decision paths.

Your new role

In your new role as Performance Marketing Manager, you will use data and facts to demonstrate campaign performance to our customers. Your expertise and data‑driven mindset will make every campaign a success, with lead acquisition / lead generation for our B2B solutions always taking centre stage.

What we wish from you

Practical experience in lead generation, performance marketing, and digital/social media marketing, ideally in a B2B context.

Knowledge of digital advertising tools, particularly LinkedIn Campaign Manager, Google Ads, and Meta for Business.

Confidence and experience with digital marketing systems and analysis tools such as Google Analytics, Google Tag Manager, LinkedIn & Meta Ad Manager are desirable.

Enjoyment of direct customer contact and a passion for sales.

A solid understanding of digital marketing and sales with a B2B focus, coupled with a strong drive for continuous improvement.

An above‑average willingness to learn and the ability to independently search for solutions.

Strong technological/digital affinity and a passion for developing tools.

Excellent analytical and conceptual skills that translate into actionable recommendations.

Proficiency in PowerPoint and strong presentation skills for workshops and regular meetings.

The ability to defend media decisions both analytically and critically, considering all business and marketing objectives.

Your role in our team

Support in the strategic planning, implementation and optimisation of performance marketing campaigns (e.g. via Google, LinkedIn, Meta etc.).

Assistance in the conception and implementation of campaign and channel‑specific content for value‑creating sales campaigns.

You will create meaningful reports and forecasts as well as continuous tracking of campaign performance. You use these to analyse the profitability of the individual measures.

Supporting customers along the entire customer journey, always with their needs in mind.

Permanent testing to improve the most important KPIs and the conversion rate (ad texts, campaign structure, landing pages) is part of your daily tasks.

You act as the central interface between external advertising partners (Google, LinkedIn, Meta, etc.) and the customer's team.