Marketing manager in digital health

Canify Health; Berlin; Híbrido; EUR 61.000 - 89.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

30 days vacation

Hybrid work model

Office in Berlin

Modern tech stack

Descripción de la vacante

Canify Health GmbH in Berlin is seeking a Marketing Manager (m/f/d) for Digital Health to boost reach via SEO, content, and performance campaigns. You will own marketing initiatives, collaborate with a small team, and drive organic growth while ensuring data-driven decision making.

You will work in a hybrid model at our Berlin office, coordinating with developers, designers, and external partners, with a focus on compliant, patient-centered messaging in the health tech space.

Formación

• 3–5+ years in digital marketing (SEO/performance/content).
• Experience in healthcare, e-commerce, or regulated environments.
• Information architecture, technical SEO, and content operations.
• Campaign setup, testing logic, attribution understanding, KPI reporting.

Responsabilidades

• Develop and implement marketing strategies to grow SEO, performance, and content reach.
• Set up and optimize campaigns (Google Ads/Meta) with testing roadmaps and budgets.
• Lead editorial calendar, organic posts, paid ads, and newsletter flows.
• Coordinate with development/design teams and external agencies.

Conocimientos

SEO

Performance marketing

Content marketing

GTM

GA4

WordPress

HTML/CSS/JS

German (C1/C2)

English

Herramientas

GA4 (Google Analytics 4)

Umami

GTM (Google Tag Manager)

Looker Studio

WordPress

HTML/CSS/JS

Descripción del empleo

Описание:

Are you ready to revolutionize healthcare? At Canify Health GmbH, we are looking for a dedicated Marketing Manager (m/f/d) for Digital Health to support our mission: improving the quality of life of chronically ill patients through medical cannabis and digital health solutions. With a small, dynamic team of 1–10 employees, we offer you the chance to contribute in an innovative environment. Your role will be to develop and implement creative marketing strategies to increase our reach in SEO, performance, and content.

Задачи:

You support marketing holistically, with a focus on sustainable organic growth and reliable tracking. Keyword and topic architecture, briefs, on‑page and technical SEO, structured data, internal linking, and quality control of content (guides/FAQs/landing pages). Operational setup and maintenance of campaigns (Google Ads/Meta), testing roadmap, budget overview, and reporting (CPA/ROAS/CR). Event measurement via GTM (including Consent Mode), GA4 or Umami, consistent UTM standards, and dashboards/reports (e.g. Looker Studio). Coordination with development/design (e.g. WordPress/headless), A/B testing, conversion optimization, and monitoring Core Web Vitals. Editorial calendar, organic posts, paid ads, newsletter flows (e.g. Brevo/HubSpot), segmentation, and automations. Coordination with internal teams and selected agencies/freelancers in a pragmatic, structured, and timely manner. HWG-compliant communication, data protection standards, and a reputable tone on sensitive health topics.

Требования:

3–5+ years of experience in digital marketing (SEO/performance/content), ideally in healthcare, e-commerce, or a regulated environment. Information architecture, technical SEO, content operations, and a track record of organic growth projects. Campaign setup, testing logic, understanding of attribution, and experience with KPI reports. GTM/consent frameworks, GA4 or Umami, consistent event models, and UTM discipline. Working with development/design comes easily to you; WordPress experience and basic HTML/CSS/JS knowledge are an advantage. Very good German (C1/C2), good English, and a careful, reliable working style. Будет плюсом: Experience with telemedicine/pharmacy processes, PR/thought leadership, or server‑side tracking

Условия:

• 30 days of vacation with an attractive compensation package.
• Creative freedom and responsibility: There are no rigid requirements here. You have the freedom and trust to make technical decisions and bring the "You build it, own it" culture to life.
• Unique industry insights: You will work in a growing market and have the rare opportunity to help build and shape its digital infrastructure from the ground up.
• Hybrid and flexible working model: We combine the benefits of focused remote work with the creative energy of regular in-person meetings at our modern office in the heart of Berlin.
• A modern and meaningful tech stack: We use proven and modern technologies that enable you to work efficiently and enjoyably.