Digital marketing manager in healthcare

DR. KADE Health Care; Berlin; Presencial; EUR 51.000 - 66.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Гибкий график

Пенсия/страхование

Corporate Benefits скидки

Обучение через aKADEmy

Поддержка ментального здоровья

Descripción de la vacante

DR. KADE Health Care в Берлине ищет специалиста по цифровому маркетингу, который будет мыслить с позиции целевых групп и формировать путь потребителя в рамках вашего направления.

Совместно с Product Management вы развиваете релевантные цифровые touchpoints, сайты по направлениям и другие цифровые предложения, планируете и оперативно внедряете меры. Вы создаёте брифинги, управляете внешними агентствами по соцсетям и SEO, плотно сотрудничаете с Product Management, Retail Media и партнёрами.

Formación

• Имеется высшее образование в области маркетинга или эквивалентный опыт.
• Знания цифрового маркетинга: социальные сети, SEA, SEO и веб-сайты.

Responsabilidades

• Развивать цифровые touchpoints и путь потребителя в рамках вашего направления.
• Планировать и оперативно внедрять цифровые маркетинговые меры и B2B/ B2C коммуникации.
• Составлять брифы и координировать работу внешних агентств по соцсетям и SEO.
• Тесно взаимодействовать с Product Management, Retail Media и партнёрами для синергии.

Conocimientos

Цифровой маркетинг

Educación

Высшее образование

Descripción del empleo

Описание

Описания нет

Задачи

You think from the perspective of our target groups and actively shape the consumer journey within your assigned indication. Together with Product Management, you further develop relevant digital touchpoints, including our indication websites and other digital offerings. You support the planning and operational implementation of digital marketing and professional media measures. To this end, you create meaningful briefings and manage external agencies, for example in the areas of social media and SEO. You work closely with Product Management, Retail Media and other internal and external partners. In this way, you ensure that the consumer journey and digital shopper journey, for example on Amazon and mail-order pharmacies, interact in a meaningful way.

Требования

You have completed a degree and possess good knowledge of digital marketing, for example in the areas of social media, SEA, SEO and websites. You also have a basic understanding of data- and KPI-driven optimization and the technical requirements of websites. You communicate confidently, organize your tasks independently and enjoy working in cross-functional teams. Customer orientation, quality awareness and creativity characterize you, as do your analytical and conceptual way of thinking. You want to get started in digital marketing, take on responsibility and continuously develop your professional skills. You work in a structured manner, contribute your own ideas and enjoy shaping digital solutions together as a team.

Условия

With us, who you are matters – with an open first-name culture, lived diversity and, wherever possible, without unnecessary dress codes. Flexible working hours with flexitime and mobile working. Well protected with an occupational pension and accident insurance, exclusive discounts through Corporate Benefits and a public transport subsidy for your commute. Professional counseling through the Fürstenberg Institute (EAP), support from our internal Mental Health Team and a discounted Urban Sports membership. Individually tailored onboarding plus a buddy for your perfect start. Learning and growing in our in-house aKADEmy with individual training sessions and practical workshops. Collective agreement under IGBCE (Berlin West): classification under the collective agreement in E11 with a gross monthly salary of 4,586–5,879 euros, plus vacation and Christmas bonuses as well as a 37.5-hour working week and 30 days of vacation.