Marketing Manager, Austria and Switzerland

The IRONMAN Group; Liederbach am Taunus; On-site; EUR 70,000 - 90,000; Full time

Job summary

The IRONMAN Group is seeking a Marketing Manager for a fixed-term maternity cover position running end of 2027, reporting to the Senior Regional Marketing Manager EMEA based in Liederbach, Germany. The role focuses on designing strategic event marketing programs and engaging communications to enhance athlete experience and brand impact.

You will collaborate with race directors, country and regional management, and global/EMEA Marketing teams to drive registrations and achieve attendance targets

Qualifications

• Experience in strategic event marketing and campaigns.
• Ability to manage country-specific marketing budgets.
• Excellent collaboration with race directors and regional/global teams.

Responsibilities

• Create comprehensive, strategic marketing plans to meet volume and profitability targets.
• Plan and manage country-specific marketing budgets.
• Plan media buys and creative development for traditional media as well as digital advertising and new media placements.
• Forge partnerships with local media, federations, sponsors and industry peers.
• Participate in host city stakeholder management, support Operations with community liaison and communications.
• Collaborate with EMEA and Global Marketing teams and Regional Operations to allocate budgets and activities.
• Develop content, campaigns and manage social media accounts for portfolio.
• Develop and execute media and PR plans to achieve positive brand and event coverage.
• Seek opportunities for brand marketing, lead generation and athlete development with the broader marketing team.

Job description

Brief Description At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. We aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit.

Brief Description At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives. We aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit. As part of our team, you’ll join a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy. Together, we create moments that last a lifetime. The IRONMAN Group is the world's largest operator of mass participation sports, delivering over 200+ events a year across 55+ countries thanks to a passionate global team. For more information, visit www.ironman.com/about-ironman-group.

We are seeking a highly motivated individual for the position of Marketing Manager for a fixed-term maternity cover position running end of 2027. This role will report to Senior Regional Marketing Manager EMEA based in our Liederbach, Germany office.

The Opportunity

The Marketing Manager is responsible for designing strategic, overall event marketing programs that deliver participants against budgeted attendance targets. Secondly, to create quality, engaging communications that both enhance the athlete experience and grow the positive impact of the brands. The post holder will be an innovative and results-driven individual who will collaborate with many stakeholders, including the race director, country and regional management and global and EMEA Marketing teams to efficiently and creatively drive registrations.

Key Responsibilities

• Create comprehensive, strategic marketing plans which successfully meet volume and profitability targets and manage their implementation.
• Manage a country-specific marketing budget.
• Plan and facilitate media buying and creative development for traditional media in addition to digital advertising and new media placements.
• Forge partnerships with local stakeholders including media, federations, sponsors and industry peers.
• Participate in host city stakeholder management, facilitate associated marketing obligations and support Operations team with community liaison and communications.
• Work closely with functional leads within the EMEA and Global Marketing teams and Regional Operations teams to:
  • Monitor current and historical deployment of marketing channels to identify trends and
  • synthesize new ideas into marketing plans and event executions.
  • Take ownership of marketing objectives and make recommendations on the allocation of budgets and activities to meet registration and participant satisfaction goals.
• Develop a keen understanding of regional and local markets.
• Develop content, campaigns and maintain social media accounts for portfolio.
• Develop and execute media and PR plan to achieve positive brand and event coverage for country.
• Facilitate event weekend media, PR and social media schedules to output high quality content and endorsements.
• Seek opportunities for brand marketing, lead generation and athlete development in collaboration with the broader marketing team.

Culture

• Contribute to a positive, inclusive, and respectful team environment by demonstrating professionalism, accountability, and collaboration in all interactions.
• Embrace IRONMAN's BE ICONIC mindset by bringing an athlete-first perspective, taking ownership of work, and showing pride in delivering exceptional experiences.
• Communicate openly and constructively with teammates and cross-functional partners to support efficient execution and problem solving.
• Demonstrate adaptability and a continuous improvement mindset, learning from each event and contributing ideas to improve processes and experiences.
• Act as a culture carrier onsite and offsite, recognizing that individual behaviors directly shape the athlete, volunteer, and team experience.