Senior Integrated Marketing Manager (Germany)

Zepp Health; Deutschland; Remote; EUR 95,000 - 130,000; Full time

Benefits offered by this job

Annual performance bonus

Wellbeing time off

Career progression

Gifting with wearables

Job summary

Zepp Health is seeking a Senior Integrated Marketing Manager for Germany to own the development, localization and execution of Amazfit’s marketing strategy. This remote, senior individual contributor role reports to the EMEA Head of Marketing and drives the local plan, budget, and campaigns to grow brand awareness and conversions.

You will work with the DACH Country Manager, managing agencies and cross‑regional teams to ensure alignment with regional strategy and commercial goals, while

Qualifications

• 8+ years of experience in 360° marketing across sports, fitness and wearables.
• Strong digital and growth marketing expertise, incl. paid media, CRM, e-commerce.
• Proven ability to own budgets, agencies and local strategy.
• Excellent stakeholder management and cross-functional collaboration.
• Fluency in German (native) and English.
• Independent, senior individual contributor with strong business acumen.

Responsibilities

• Own local integrated marketing plan, budget allocation and impact.
• Orchestrate campaigns from brief to post‑campaign review with agencies.
• Collaborate with DACH Country Manager to align marketing with sales.
• Coordinate with cross‑functional teams across regions to deliver integrated activity.
• Track KPIs and translate data into actionable optimisations.

Skills

360° marketing

Digital marketing

Growth marketing

Budget management

Agency management

Stakeholder management

German native

English fluent

Job description

The Germany Senior Integrated Marketing Manager will own the development, localization and execution of Amazfit’s integrated marketing strategy for Germany, working closely with the DACH Country Manager to build brand awareness, consideration and conversion across the full consumer journey.

This is a senior individual contributor role, based fully remote in Germany, reporting directly to the EMEA Head of Marketing. The person will be accountable for the local integrated marketing plan, budget allocation, campaign orchestration and business impact.

The role requires a hands‑on, commercially minded marketer who can adapt regional strategy to local market needs, manage budget and agencies with confidence, and work effectively across a diverse, cross‑regional team. This is a senior integrated marketing role requiring broad expertise across brand, product, retail, partnerships, PR, social, CRM, e‑commerce and paid media, combined with strong digital and growth marketing capabilities.

Key responsibilities

Regional marketing strategy and localization

The role will be accountable for the local integrated marketing plan, budget allocation, campaign orchestration and business impact, coordinating specialist functional teams and agencies to deliver against shared brand and commercial objectives.

Budget and campaign management

Own local budget planning, allocation and tracking, ensuring spend is directed towards the initiatives with the greatest impact. Manage the planning, execution and optimisation of local campaigns from brief through to post‑campaign review. Manage relationships with local agencies, ensuring they are briefed, evaluated and held accountable against clear objectives. Track campaign performance using analytics and data, and translate insights into recommendations for future activity.

Partnership with the DACH Country Manager

Work in close, day‑to‑day partnership with the DACH Country Manager to align marketing activity with sales and commercial objectives. Support the growth of Amazfit brand awareness and conversion in the German market through coordinated marketing and commercial action. Act as the marketing point of contact for the German market, representing local needs in regional planning discussions.

Cross‑functional collaboration

Work closely with the Poland‑based functional team members (PR, Social Media, Graphic Design, Trade Marketing, Marketing Operations) to brief, coordinate and deliver local marketing activity. Partner with EMEA marketing, product marketing and sales teams to ensure local execution supports broader regional and commercial goals. Build strong working relationships across a diverse, multi‑market team and contribute local market perspective to regional strategy.

Requirements

• 8+ years of experience in 360° marketing in sports, fitness, smart wearables would be a strong plus.
• Strong understanding of digital and growth marketing, including paid media, CRM, e‑commerce, audience strategy, conversion optimisation and marketing measurement.
• Strong sense of ownership and the ability to work independently as a senior individual contributor.
• Proven experience managing budgets and local agencies.
• Comfortable working cross‑functionally in a diverse team spread across regions.
• Strong analytical skills, commercially confident and comfortable working with KPIs across the full funnel, including awareness, consideration, traffic, conversion, revenue and return on marketing investment.
• Language proficiency: Native German speaker, fluent in English
• Excellent stakeholder management skills, with the ability to balance regional alignment and local market needs.

What success looks like

The German market has a clear, insight‑led integrated marketing plan connecting EMEA strategy with local consumer and commercial priorities.

Local campaigns are delivered on time, within budget and to a consistently high standard.

Budget and agency performance are tracked and optimised based on data.

Brand, product, retail, partnership and digital activity work together across the full funnel rather than operating in silos. This reinforces the key integrated‑marketing expectation.

Amazfit brand awareness and conversion grow in the German market through strong marketing and sales alignment. The functional team in Poland and the wider EMEA team understand local priorities and work effectively together.

What you’ll get from us

• Annual performance bonus
• Wellbeing time off on one Friday afternoon every month
• Great career progression as the company grows across Europe
• Employee gifting with the latest smart wearable products

Zepp Health is an Equal Opportunity employer and welcomes everyone to our team, proudly aiming to avoid any bias, prejudice or stereotype during the recruiting process.