Marketing manager

BILD; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

AI workshops

Free meals (breakfast + lunch)

30 days vacation

MacBook and iPhone for work

Job summary

BILD is seeking an Marketing Manager Affiliate to drive our affiliate and commerce strategy. You will collaborate with Editorial, Product and Data to develop scalable solutions leveraging our reach and evolving media business models.

You will manage key networks, optimize tracking setups, and analyze performance data to accelerate revenue growth. A strong focus on monetization opportunities and data-driven decision making is essential.

Qualifications

• Degree in Marketing, Business Administration, Media, Economics or comparable qualification.
• Several years of experience in affiliate marketing, performance marketing or partner management.
• Strong analytical skills to evaluate data and derive actions.
• Experience managing major key accounts and negotiating on equal terms.
• Proficiency with tracking setups (postback tracking, attribution).
• Experience with Excel and analytics tools (GA, Looker, Tableau).

Responsibilities

• Develop affiliate and partner business strategy for BILD.de and partner verticals.
• Manage and optimize collaboration with affiliate networks (Awin, CJ, Impact).
• Track setups, attribution and performance monitoring.
• Develop performance-driven buying guides and commerce content with cross-functional teams.
• Analyze data against KPIs and provide data-driven recommendations.
• Identify new monetization opportunities and test innovative approaches.
• Monitor market and platform trends and translate into strategic measures.

Skills

Analytical skills

Negotiation

Excel

Google Analytics

Looker/Tableau

Cross-functional collaboration

Education

Marketing/Business degree

Tools

Tracking setups

Postback tracking

Attribution

Cookie logic

Job description

Описание

As Marketing Manager Affiliate (m/f/d), you actively drive the further development of our affiliate and commerce business for the BILD Group. Together with Editorial, Product and Data, you develop solutions to make targeted use of our reach. We believe in the future of journalism as a business model and invest in forward-looking technologies. Our five Essentials are the values that connect us and guide our commitment to freedom.

Задачи

Actively contribute to the strategic and operational development of our affiliate and partner business for BILD.de, COMPUTER BILD, AUTO BILD, B.Z. Berlin and other content verticals Manage and optimize collaboration with affiliate partners and networks (e.g. Awin, CJ, Impact), including tracking setups, attribution and performance monitoring Further develop performance-oriented buying guides and commercial content integrations together with Editorial, Product and Data teams Analyze performance data against defined KPIs (e.g. revenue, conversion rate, EPC), identify growth levers and derive data-based recommendations for action Identify new monetization opportunities in commerce and test innovative approaches to increase revenue Monitor market, competitor and platform trends in the affiliate and e-commerce environment and translate them into concrete strategic measures to further develop decisions based on data

Требования

You have completed a degree in Marketing, Business Administration, Media, Economics or a comparable qualification You have several years of experience in affiliate marketing, performance marketing or partner management, ideally in the publishing, media or e-commerce environment You have in-depth knowledge of managing and optimizing paid marketing channels, particularly SEA, and understand how they interact with affiliate and commerce models You have successfully managed major key accounts (e.g. Amazon, eBay, MediaMarkt or comparable partners) and are confident in negotiations on equal terms You are proficient with tracking setups (e.g. postback tracking, attribution, cookie logic) and use your strong analytical skills to evaluate data systematically and derive clear recommendations for action You are confident using Excel and standard analytics and reporting tools (e.g. Google Analytics, Looker, Tableau or similar), and work in a structured, independent and collaborative way in cross-functional setups

Условия

Never stop learning! We offer AI workshops as well as a range of courses and workshops for your professional and personal life Our free food offering: as well as a breakfast snack, there is also a free lunch in one of our employee restaurants 30 days of vacation State-of-the-art offices, from hardware and software to the design of workspaces—including a MacBook and iPhone, with the option of private use A wide range of health services for every stage of life: from sports courses (Wellhub) and preventive checkups to professional coaching with renowned partners (pme Familienservice) Collaboration thrives on direct exchange—we focus on 80% office presence and 20% mobile work We offer you a permanent position starting immediately, part-time or full-time