Marketing Manager

Vanda Pharmaceuticals; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading biotechnology firm in Berlin seeks a Marketing Manager to develop and execute strategies for promoting specialty products. The role involves analyzing market conditions, collaborating with sales, and implementing marketing programs across various channels. Ideal candidates have 2–4 years in pharmaceutical marketing and are fluent in German and English.

Qualifikationen

• 2–4 years of experience in pharmaceutical or biotech marketing for specialty products.
• Proven ability to collaborate and work cross-functionally to drive business results.
• Strong understanding of the legal and regulatory environment in pharmaceutical promotions.

Aufgaben

• Define and operationalize strategies for selling and supporting the company's products.
• Analyze sales figures and market conditions.
• Develop and execute the marketing plan for selected channels.

Kenntnisse

Analytical skills

Strategic thinking

Collaboration

Communication skills

Fluent in German and English

Jobbeschreibung

Primary Responsibilities

• Define and operationalize strategies, initiatives, and programs for selling, marketing, and supporting the company’s products to achieve commercial targets

• Serve as an active member of the German Management/Leadership Team

• Analyze sales figures, market conditions, and competitor performance

• Develop and execute the marketing plan for selected channels (e.g., exhibitions, digital media, social media)

• Plan and coordinate major programs, including opinion leader engagement, advisory boards, and the strategic planning process

• Provide the field force team with the necessary technical expertise to enable them to effectively sell the product; this includes developing printed and electronic promotional materials, product training, and relevant clinical papers

• Develop disease management analyses of therapeutic areas of relevance and conduct strategic assessments of the company’s products in the German market

• Communicate with target audiences and manage customer relationships; monitor and control program performance and collaborate with the team to adjust plans as needed

• Ensure assigned projects are on budget and delivered according to plan

• Build productive business relationships with Key Opinion Leaders and influential customers across the country

• Prepare the German Brand Plan

• Design the German marketing strategy for relevant products in coordination with the Global Strategy

• Prepare and implement marketing programs across both traditional and digital channels (e.g., social media); design and execute a full integrated marketing communications (IMC) plan for relevant products

Job Requirements

• 2–4 years of experience in pharmaceutical or biotech marketing for specialty products

• Demonstrated analytical skills and the ability to think strategically and solve problems

• Proven ability to collaborate and work cross-functionally to drive business results in a fast-paced environment

• Strategic thinker—able to formulate and achieve challenging objectives based on a clear understanding of market trends, customer insights, and business needs

• Experience working closely with field sales organizations to implement marketing programs

• Strong understanding of the legal and regulatory environment in pharmaceutical promotions, industry guidelines, and compliance-related issues

• Ability to translate strategic vision into tactical action, identify high-impact ideas and plans, and allocate resources effectively

• Strong team player with excellent communication skills

• Fluent in German and English

We are an equal opportunity employer and welcome applications from all qualified candidates regardless of age, gender, disability, religion, belief, ethnic origin, or sexual orientation, in accordance with the German Equal Treatment Act (AGG). Applicants must be legally authorized to work in Germany. Visa sponsorship may be considered for exceptional candidates.

If you require any accommodations or adjustments during the recruitment process, please let us know.

By applying for this position, you consent to the processing of your personal data for recruitment purposes in accordance with the GDPR.