Marketing Data Analyst (m/f/d)

Pflegia; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Development opportunities

Dynamic work environment

Zusammenfassung

A healthcare recruiting business in Berlin is seeking a Marketing Data Analyst to structure and automate marketing data processes. The ideal candidate has strong SQL skills, a solid understanding of marketing metrics, and experience with data visualization tools. This role emphasizes data analysis alongside a competitive salary and a hybrid working model.

Qualifikationen

• Strong background in data analysis with excellent SQL skills.
• Solid understanding of marketing metrics and KPIs.
• Experience in automating data workflows is a plus.
• Knowledge of statistical methods or machine learning techniques is a plus.

Aufgaben

• Manage and analyze large datasets from multiple sources.
• Automate recurring reporting processes to reduce manual work.
• Build dashboards that provide insights into campaign performance.
• Conduct advanced statistical analysis to optimize decision-making.
• Support the team in developing a multi-touch attribution model.

Kenntnisse

Data analysis

SQL

Marketing metrics

Data visualization tools

Automation of data workflows

Machine learning techniques

Tools

Looker Studio

Tableau

Power BI

Python

R

Jobbeschreibung

Overview

As Marketing Data Analyst at Pflegia, you will be the go-to person for everything related to marketing data. You will structure, analyze, and automate our reporting processes to enable data-driven decision-making at scale. You will work closely with our performance marketing and product teams, but your main focus will be data analysis and automation rather than campaign management.

Responsibilities

• Manage and analyze large datasets from multiple sources (SQL databases, Google Ads, Meta Ads, TikTok Ads, etc.)
• Automate recurring reporting processes (Google Sheets, Looker Studio, etc.) and reduce manual work
• Build dashboards and reporting pipelines that provide clear insights into campaign and funnel performance
• Conduct advanced statistical analysis (regressions, predictive models, machine learning approaches, attribution models) to uncover insights and optimize decision-making
• Support the team in developing and refining a multi-touch attribution model
• Collaborate with the marketing team to ensure data accuracy and transparency across all channels

Your profile

• Strong background in data analysis with excellent SQL skills
• Solid understanding of marketing metrics and KPIs (especially in paid performance marketing)
• Experience in automating data workflows (Python, R, or similar is a plus)
• Knowledge of statistical methods, regressions, or machine learning techniques (plus)
• Hands-on experience with data visualization and reporting tools (Looker Studio, Tableau, Power BI, or similar)
• A structured and detail-oriented working style with a passion for solving complex problems
• Proficiency in English; German is a plus but not required

What we offer

• A chance to make a real impact in healthcare recruiting
• A dynamic and fast-growing environment with room to take ownership
• Collaboration with a passionate and international team
• Hybrid work model from our Berlin office
• Competitive salary and development opportunities

As Marketing Data Analyst at Pflegia, you will be the go-to person for everything related to marketing data. You will structure, analyze, and automate our reporting processes to enable data-driven decision-making at scale. You will work closely with our performance marketing and product teams, but your main focus will be data analysis and automation rather than campaign management.

At Pflegia, our mission is to transform the healthcare recruiting industry by connecting qualified nursing professionals with the right employers faster and more efficiently. As we continue to grow, we are looking for a Marketing Data Analyst (m/f/d) to strengthen our marketing team with deep expertise in data, automation, and advanced analytics.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industry

• Staffing and Recruiting

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