Performance Marketing Specialist (m/f/d)

Pflegia; Berlin; Vor Ort; Vertraulich; Vollzeit

Benefits dieser Stelle

Hybrid work model

Modern Berlin Office

Growth opportunities

Zusammenfassung

Pflegia in Berlin is seeking a Performance Marketing Specialist (f/m/d) to elevate our Google Ads program. You will own hands-on campaign management, manage monthly budgets over 300k EUR, and apply data‑driven optimization with SQL to extract actionable insights.

You’ll analyze performance across search, display, YouTube and app campaigns, build dashboards in Looker Studio or PowerBI, and collaborate with Marketing and Management to identify growth opportunities.

Qualifikationen

• 3 years proven track record managing Google Ads campaigns with 300k+ EUR monthly budgets.
• Strong SQL skills and confidence working with relational databases and large datasets.
• Proficiency in Google Ads, Google Analytics, Google Tag Manager; BI tools (Tableau, PowerBI, Looker Studio).
• Solid understanding of digital marketing metrics, attribution models, and user journeys.
• Nice-to-Haves: German language skills are a plus, but not required.
• Hands-on, detail-oriented, test-driven work style.

Aufgaben

• Hands-On Campaign Management: Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, App Campaigns, Demand Gen/Discovery).
• Budget Responsibility: Manage monthly budgets of 300k+ EUR, focusing on both scalability and profitability.
• Data-Driven Optimization: Analyze large datasets to identify patterns and actionable insights for performance improvements.
• Testing & Experimentation: Design and run A/B tests and implement learnings.
• SQL & Analytics: Use SQL and BI tools for advanced analysis, ad-hoc reports, and deeper campaign insights.
• Reporting & Insights: Build dashboards (Looker Studio, PowerBI) and deliver recommendations to Marketing and Management.
• Market & Competitor Analysis: Monitor industry and competitor activity, translating insights into new growth opportunities.
• Automation: Build and improve processes for automated reporting and campaign workflows to increase efficiency.

Kenntnisse

Google Ads

SQL

Analytics

Looker Studio

PowerBI

Tableau

Google Analytics

Google Tag Manager

Tools

Google Analytics

Google Tag Manager

Tableau

PowerBI

Looker Studio

Jobbeschreibung

Pflegia is one of Germany’s leading job platforms for nurses and healthcare professionals – with the mission to make job applications in healthcare as easy, transparent, and fair as possible.

From our modern office in the heart of Berlin, we’re building technology that improves the working world of nursing – with data, smart tools, and a true passion for impact. To accelerate our growth, we’re now looking for a Performance Marketing Spezialist (f/m/d) who will take our campaigns to the next level – combining hands‑on Google Ads expertise with strong analytical and SQL skills.

Tasks

• Hands-On Campaign Management: Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, App Campaigns, Demand Gen/Discovery).
• Budget Responsibility: Manage monthly budgets of 300k+ EUR, focusing on both scalability and profitability.
• Data-Driven Optimization: Analyze large datasets to identify patterns and actionable insights for performance improvements.
• Testing & Experimentation: Design and run A/B tests (ads, bidding, audiences, landing pages) and implement learnings.
• SQL & Analytics: Use SQL and BI tools for advanced analysis, ad-hoc reports, and deeper campaign insights.
• Reporting & Insights: Build dashboards (e.g., Looker Studio, PowerBI) and deliver recommendations to Marketing and Management.
• Market & Competitor Analysis: Monitor industry and competitor activity, translating insights into new growth opportunities.
• Automation: Build and improve processes for automated reporting and campaign workflows to increase efficiency.

Requirements

• Experience: Minimum of 3 years proven track record managing Google Ads campaigns with 300k+ EUR monthly budgets.
• Analytical Mindset: Strong SQL skills and confidence working with relational databases and large datasets.
• Tool Expertise: Proficiency in Google Ads, Google Analytics, Google Tag Manager; experience with BI tools (Tableau, PowerBI, Looker Studio).
• Marketing Knowledge: Solid understanding of digital marketing metrics, attribution models, and user journeys.
• Nice-to-Haves: Experience with additional platforms (Meta, TikTok, Bing, Programmatic). German language skills are a plus, but not required.
• Workstyle: Hands‑on, detail‑oriented, test‑driven, and passionate about performance.

Benefits

• Modern Berlin Office: Central, fully equipped, pet‑friendly workspace.
• Fair Salary: Competitive compensation aligned with your experience and expertise.
• Flexible Working Model: Hybrid setup – choose what fits your life.
• Structured Onboarding: A clear path to help you settle in and learn quickly.
• Growth & Responsibility: Your work makes a difference – we give you room to grow and take ownership.
• Variety & Impact: No two days are the same – you’ll be a central driver in our performance marketing efforts.
• Team Culture: Regular events, Friday beers, pizza nights, company runs, and after‑work hangouts.
• Snacks & Drinks: Coffee, fruit, grocery deliveries – and always something to snack on.