Google Ads Analyst (m/f/d)

Pflegia; Berlin; Vor Ort; Vertraulich; Vollzeit

Benefits dieser Stelle

Modern Berlin Office

Fair Salary

Flexible Working Model

Structured Onboarding

Growth Opportunities

Impactful Work

Team Culture

Snacks & Drinks

Zusammenfassung

Pflegia in Berlin is seeking a Google Ads Analyst to optimize performance across campaigns, blending hands-on Google Ads work with strong data analysis. You will design experiments, analyze large datasets with SQL, and build dashboards to drive insights for Marketing and Management.

The role requires at least 3 years managing Google Ads with large budgets, plus proficiency in GA, GTM, and BI tools. A hands-on, test-driven mindset and collaboration with cross-functional teams are essential.

Qualifikationen

• 3+ years proven track record managing Google Ads campaigns with large budgets.
• Strong SQL skills and experience with relational databases.
• Solid knowledge of Google Ads, GA, GTM and BI tools; data-driven approach.

Aufgaben

• Data-Driven Optimization: analyze datasets for performance improvements.
• Testing & Experimentation: design and run A/B tests and implement learnings.
• SQL & Analytics: use SQL and BI tools for reports and insights.
• Reporting & Insights: build dashboards and deliver recommendations to Marketing/Management.
• Market & Competitor Analysis: monitor activity and translate into growth opportunities.
• Automation: improve reporting processes and campaign workflows.

Kenntnisse

Data-driven mindset

SQL skills

Google Ads

Google Analytics

Google Tag Manager

Campaign optimization

A/B testing

Tools

Google Ads

Google Analytics

Google Tag Manager

Tableau

PowerBI

Looker Studio

Jobbeschreibung

Pflegia is one of Germany's leading job platforms for nurses and healthcare professionals - with the mission to make job applications in healthcare as easy, transparent, and fair as possible.

From our modern office in the heart of Berlin, we're building technology that improves the working world of nursing - with data, smart tools, and a true passion for impact. To accelerate our growth, we're now looking for a Google Ads Analyst (f/m/d) who will take our campaigns to the next level - combining hands-on Google Ads expertise with strong analytical and SQL skills.

Tasks

• Data-Driven Optimization: Analyze large datasets to identify patterns and actionable insights for performance improvements.
• Testing & Experimentation: Design and run A/B tests (ads, bidding, audiences, landing pages) and implement learnings.
• SQL & Analytics: Use SQL and BI tools for advanced analysis, ad-hoc reports, and deeper campaign insights.
• Reporting & Insights: Build dashboards (e.g., Looker Studio, PowerBI) and deliver recommendations to Marketing and Management.
• Market & Competitor Analysis: Monitor industry and competitor activity, translating insights into new growth opportunities.
• Automation: Build and improve processes for automated reporting and campaign workflows to increase efficiency.

Requirements

• Experience: Minimum of 3 years proven track record managing Google Ads campaigns with 300k+ EUR monthly budgets.
• Analytical Mindset: Strong SQL skills and confidence working with relational databases and large datasets.
• Tool Expertise: Proficiency in Google Ads, Google Analytics, Google Tag Manager; experience with BI tools (Tableau, PowerBI, Looker Studio).
• Marketing Knowledge: Solid understanding of digital marketing metrics, attribution models, and user journeys.
• Nice-to-Haves: Experience with additional platforms (Meta, TikTok, Bing, Programmatic). German language skills are a plus, but not required.
• Workstyle: Hands-on, detail-oriented, test-driven, and passionate about performance.
• Automation skills - not mandatory but really nice to have

Benefits

• Modern Berlin Office: Central, fully equipped, pet-friendly workspace.
• Fair Salary: Competitive compensation aligned with your experience and expertise.
• Flexible Working Model: Hybrid setup - choose what fits your life.
• Structured Onboarding: A clear path to help you settle in and learn quickly.
• Growth & Responsibility: Your work makes a difference - we give you room to grow and take ownership.
• Variety & Impact: No two days are the same - you'll be a central driver in our performance marketing efforts.
• Team Culture: Regular events, Friday beers, pizza nights, company runs, and after-work hangouts.
• Snacks & Drinks: Coffee, fruit, grocery deliveries - and always something to snack on.