Manager Site Merchandising E-Commerce Europe

PUMA SE; Herzogenaurach; On-site; EUR 50,000 - 75,000; Full time

Job summary

PUMA SE is seeking a data-driven Merchandising Specialist to enhance the online shopping experience across PUMA.com. You will optimize navigation, product listings, filters and search, and lead weekly KPI reporting to drive action.

You will run A/B tests, identify bugs and improvement ideas, and collaborate with Category Managers and the UX/UI team to accelerate product launches and improve sell-through.

Qualifications

• Bachelor’s degree in business management or analytics.
• Min. 3 years of experience in eCommerce, Digital Merchandising or Analytics/BI.
• Strong analytical skills with Excel; Power BI or similar tools helpful.
• Hands-on experience with eCommerce platforms such as Salesforce Commerce Cloud.
• Able to collaborate with cross-functional stakeholders and teams.
• Knowledge of sports and fashion industry is a plus; good English communication.

Responsibilities

• Enhance online shopping experience by optimizing site merchandising features (navigation, product listings, filters, search).
• Track and improve site merchandising KPIs (CTR, conversion, bounce/exit rate, AOV, UPT).
• Own weekly reporting around site merchandising KPIs and derive insights.
• Develop and execute A/B tests for merchandising elements to improve performance.
• Identify bugs and feature ideas for the webstore; collaborate to implement fixes.
• Collaborate with Category Managers to support product launches and optimize sell-through.
• Work with UX/UI team to improve website design and layout.

Skills

eCommerce

Digital Merchandising

Analytics

BI

Excel

Power BI

Salesforce Commerce Cloud

Stakeholder collaboration

English communication

Education

Bachelor’s degree in business management, business analytics or another relevant field

Tools

Site Merchandising tools

Salesforce Commerce Cloud

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy.

• Enhance the online shopping experience for PUMA customers by optimizing site merchandising features – navigation, products listings, filters and search on PUMA.com website
• Track and improve site merchandising KPIs such as Click-Through Rate, Conversion Rate, Bounce Rate, Exit Rate, Add to Basket, AOV, UPT
• Own the weekly reporting around site merchandising KPIs and derive actionable insights from them
• Develop and execute A/B tests for various merchandising elements, such as product ranking, filters, and navigation elements, and leverage insights to continuously improve performance
• Establish and execute processes to systematically identify bugs & feature improvement ideas on the webstore; collaborate with relevant teams to drive resolution/implementation
• Collaborate with Category Managers to support key product launches & optimize sell through of specific categories
• Collaborate with the UX/UI team to improve website design and layout
• Bachelor’s degree in business management, business analytics or another relevant field
• Ability to work independently and proactively in a fast-paced environment
• Min. 3 years of experience in eCommerce, Digital Merchandising or Analytics and BI
• Hands‑on experience with eCommerce platforms such as Salesforce Commerce Cloud & Site Merchandising tools are a definite plus
• Strong analytical skills – working knowledge of Microsoft Excel is essential, knowledge of Power BI or other reporting tools is beneficial
• Ability to collaborate with various stakeholders in cross‑functional teams
• Knowledge of the sports and fashion industry is a plus
• Excellent communication skills in English, another European language is a plus
• An understanding of E-Commerce system landscapes is beneficial

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.