Senior Manager Marketing Category Sportstyle Europe

PUMA Gruppe; Herzogenaurach; Hybrid; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

PUMA is seeking a Senior Manager Marketing Category Sportstyle Europe to lead the annual marketing plan and drive integrated campaigns across Europe. You will collaborate with Merchandising, Sales, Retail and E‑commerce to optimize brand storytelling and performance.

The role requires 6–8+ years in category/brand marketing within consumer, sports, lifestyle, or fashion sectors, with a track record of launching activation concepts and managing full-funnel programs.

Qualifikationen

• 6–8+ years in category marketing, brand management, or integrated marketing in consumer, sports, lifestyle, or fashion.
• Proven experience developing annual category marketing plans aligned with global strategies.
• Strong background in full-funnel marketing, including campaign planning, channel activation, and content orchestration.
• Experience leading cross-functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.
• Demonstrated ability to develop activation concepts, toolkits, and launch strategies.
• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.
• Experience working across European markets and adapting global initiatives to regional/local needs.

Aufgaben

• Build the annual marketing plan for Prime & Select based on global guidance, aligning with Merchandise, Retail, WHS and Ecom priorities.
• Drive the integrated campaign planning and execution across marketing, channel, media and content experts in the regional marketing team and execute in local areas with the help of the clusters and area marketing experts.
• Drive Full-Funnel Marketing programs across all consumer touchpoints.
• Develop and adapt category-specific activation concepts for key launches.
• Provide launch-agnostic, always-on activation and storytelling toolkits for wholesale, retail, and e-commerce.
• Execute category-led brand experiences supporting priority launches and narratives.
• Execute local integrated marketing planning for key brand and product campaigns.
• Execute with local European markets to drive sell-in and sell-through performance.
• Partner with Merchandising Sports and Sales to input on brand & commercial opportunities, category storytelling and product launch performance.
• Identify channel marketing efficiencies and synergies to improve procedures, transparency and ROI.
• Analyze campaign and content performance, share results and actions to improve brand and commercial KPIs.
• Provide structured category insights to global marketing and product teams as part of commercial input and regular feedback sessions.

Kenntnisse

Full-funnel marketing

Campaign planning

Cross-functional collaboration

Analytics

Brand management

Category marketing

Ausbildung

Jobbeschreibung

Senior Manager Marketing Category Sportstyle Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy.

• Buildthe annual marketing planforPrime & Selectbased on global guidance, aligning with Merchandise, Retail,WHSand Ecom priorities
• Drivethe integrated campaign planning and execution across the marketing, channel,mediaandcontent experts intheregionalmarketing teamand execute in local areas with the help of the clusters and area marketing experts.
• Drive Full-Funnel Marketing programs across all consumer touchpoints.
• Developand adaptcategory-specific activation concepts for key launches
• Providelaunch-agnostic, always-on activation and storytelling toolkits for wholesale,retailand e-commerce
• Executecategory-led brand experiencessupporting priority launches and narratives
• Executelocal integrated marketing planning for key brand and product campaigns
• Execute withlocal European markets to drive sell-in and sell-through performance
• PartnerwithMerchandisingSportsand Sales toget input on brand & commercial opportunities,categorystorytellingand product launch performance
• Identifychannel marketing efficiencies and synergies to improve procedures,transparencyand ROI
• Analyzecampaign and content performance, share results and actions to improve brand and commercial KPIs
• Providestructured category insightstoglobal marketing and product teamsas part of commercial input and regular feedback sessions.

.

• 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.
• Proven experience developing annual category marketing plans aligned with global strategies.
• Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.
• Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.
• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.
• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.
• Experience working across European markets and adapting global initiatives to regional or local needs.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesnt’t get any better than that!