Product Line Manager Kids Apparel

PUMA SE; Herzogenaurach; On-site; EUR 70,000 - 90,000; Full time

Job summary

PUMA SE is seeking a Product Manager for Kids Apparel in Herzogenaurach, Germany. Lead market analyses, develop collection strategies, and drive go-to-market plans for multiple product lines.

Collaborate with Merchandising, Design and Development to ensure collections meet market needs and coordinate with cross-functional teams across all segments. You will present lines to international partners, attend market fairs, and contribute to a dynamic, global sports brand.

Qualifications

• Minimum 3 years in product management in sporting goods, preferably Sportstyle/Apparel.
• Strong market knowledge and sense for product trends.
• Excellent communication and analytical skills, English required.

Responsibilities

• Prepare market and competitor studies on an international level.
• Develop collection and marketing strategies for kids apparel lines.
• Coordinate with Merchandising, Design and Development to reflect market needs.
• Work with Business Unit and product teams to align concepts across segments.
• Drive product creation based on the Go-to-Market calendar.
• Present product lines to international partners and key accounts.
• Attend regular market and fair visits.

Skills

Product management

Market analysis

Go-to-Market

Communication

English proficiency

Education

Graduate studies in Business Administration or Sports Management

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

• Prepare market- and competitor studies on an international level as well as analyzing forecasts and sales analyses
• Develop collection- and marketing strategies for the assigned kids apparel product lines
• Cooperate with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection is reflecting market needs
• Work closely with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across all product segments
• Drive the product creation process based on the Go-to-Market (gtm) calendar
• Present the product lines to international partners and key accounts
• Regular market and fairs visits.
• A minimum of 3 years work experience in product management in the sporting goods industry, preferably Sportstyle and /or Apparel
• Good market and retail knowledge
• Developed product sense and taste level
• Very good communication skills as well as excellent English knowledge (written and spoken)
• Very good analytical skills
• Flexible teamplayer with good organisational skills and well-structured work
• problem-solving mindset
• Graduate studies in Business Administration, Sports Management or similar

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you're lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.