Director Global E-Commerce Commercial Excellence

PUMA SE; Deutschland; On-site; EUR 180,000 - 240,000; Full time

Job summary

PUMA SE in Germany is seeking a senior leader to shape and govern the global E-Commerce commercial strategy. You will translate a bold brand vision into actionable plans across Web, Apps and Marketplaces, partnering with senior leaders to deliver growth.

You will align cross-functional teams, drive budgeting and forecasting for E-Commerce, and present strategic updates to the board. The role demands deep strategic insight, exceptional communication, and proven ability to lead complex initiatives

Qualifications

• At least 10 years of leadership in E-Commerce/commercial strategy, ideally in sporting goods, fashion or FMCG.
• Deep understanding of global E-Commerce business models, market dynamics, commercial levers and performance drivers across Web, App and Marketplaces.
• Proven ability to act as a trusted strategic partner to a VP or executive leader, translating priorities into clear decisions, governance and coordinated execution.
• Strong commercial and analytical acumen, with the ability to connect financial and operational data, identify risks and opportunities, and turn insights into executive-level recommendations.
• Outstanding stakeholder management and influencing skills, with the confidence to align senior global, regional and cross-functional leaders in a complex matrix organisation.
• Excellent executive communication skills and the ability to simplify complex topics, create compelling narratives and present clear recommendations to senior leadership and board-level audiences.
• Demonstrated success in establishing control-tower structures, prioritisation frameworks, performance cadences and cross-functional governance for a global E-Commerce organisation.

Responsibilities

• In close alignment with Senior Global E-Commerce Leaders orchestrate and facilitate the definition of global E-Commerce commercial strategy and priorities
• Translate the company’s overarching vision into a global E-Commerce commercial strategy that wins consumers, strengthens brand equity and accelerates profitable growth
• Drive overall alignment on strategy, priority and projects with all other key functions and business leaders within E-Commerce Global Commercial team
• Ensure close alignment with Director Commercial Strategy, supporting an aligned approach and unlocking x-channel opportunities
• Collaborate closely with VP and Senior Global E-Commerce Leaders to identify high value strategic growth projects, develop business cases for investment, and programme manage their development with leadership and key stakeholders.
• Collaborate with Finance, Global E-Commerce Leaders, and regional teams to monitor and report on commercial performance (including preparation for MBRs)
• Drive annual budget & financial planning process for E-Commerce including alignment across global & local (Budget / FC)
• Establish and manage meeting and comms cadence across global and local commercial E-Commerce teams
• Document global commercial guidance/guardrails and monitor market adherence
• Prepare and present strategy and update decks for senior audiences, including the board
• Oversee a strategic procurement function to ensure our vendor spending is high impact and high value
• Oversee a Global Commercial Innovation Lead, responsible for ensuring our innovation investments high impact and high value
• Indirectly Coordinate a team of global commercial leads/strategists and project managers

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

Applying for a job at PUMA is easy.

YOUR MISSION

• In close alignment with Senior Global E-Commerce Leaders [VP Global E-Commerce, Global E-Commerce Hub Leaders] orchestrate and facilitate the definition of global E-Commerce commercial strategy and priorities
• Translate the company’s overarching vision into a global E-Commerce commercial strategy that wins consumers, strengthens brand equity and accelerates profitable growth
• Drive overall alignment on strategy, priority and projects with all other key functions and business leaders within E-Commerce Global Commercial team
• Ensure close alignment with Director Commercial Strategy, supporting an aligned approach and unlocking x-channel opportunities
• Collaborate closely with VP and Senior Global E-Commerce Leaders to identify high value strategic growth projects, develop business cases for investment, and programme manage their development with leadership and key stakeholders.
• Collaborate with Finance, Global E-Commerce Leaders, and regional teams to monitor and report on commercial performance (including preparation for MBRs)
• Drive annual budget & financial planning process for E-Commerce including alignment across global & local (Budget / FC)
• Establish and manage meeting and comms cadence across global and local commercial E-Commerce teams
• Document global commercial guidance/guardrails and monitor market adherence
• Prepare and present strategy and update decks for senior audiences, including the board
• Oversee a strategic procurement function to ensure our vendor spending is high impact and high value
• Oversee a Global Commercial Innovation Lead, responsible for ensuring our innovation investments high impact and high value
• Indirectly Coordinate a team of global commercial leads/strategists and project managers

YOUR TALENT

• At least 10 years of relevant leadership experience in E-Commerce, commercial strategy, consulting or a comparable role, ideally within the sporting goods, fashion or FMCG industry
• Deep understanding of global E-Commerce business models, market dynamics, commercial levers and performance drivers across Web, App and Marketplaces
• Proven ability to act as a trusted strategic partner to a VP or executive leader, translating priorities into clear decisions, governance and coordinated execution
• Strong commercial and analytical acumen, with the ability to connect financial and operational data, identify risks and opportunities, and turn insights into executive-level recommendations
• Outstanding stakeholder management and influencing skills, with the confidence to align senior global, regional and cross-functional leaders in a complex matrix organisation
• Excellent executive communication skills and the ability to simplify complex topics, create compelling narratives and present clear recommendations to senior leadership and board-level audiences
• Demonstrated success in establishing control-tower structures, prioritisation frameworks, performance cadences and cross-functional governance for a global E-Commerce organisation
• Strong programme leadership and change-management capabilities, with a track record of driving multiple strategic initiatives from concept to measurable business impact

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play. PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers.

The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.