Manager Product Marketing Child Safety (m/f/d)

CYBEX GMBH; Bayreuth; On-site; EUR 60,000 - 80,000; Full time

Job summary

CYBEX GMBH in Bayreuth is seeking a Manager Product Marketing for Child Safety to develop compelling product communication and visuals for marketing materials.

The role involves collaborating with Product Management, managing product-related content, and analyzing market trends to enhance product positioning.

The ideal candidate has a degree in Marketing or a related field, along with proven experience in product marketing and excellent storytelling skills.

Qualifications

• Proven experience in Product Marketing or similar roles.
• Strong ability to translate technical features into compelling messaging.
• Experience creating communication assets for digital and offline channels.

Responsibilities

• Create consumer-relevant product information and visuals.
• Define product USPs and develop marketing communication tools.
• Collaborate with Product Management to define product benefits.

Skills

Product Marketing experience

Content creation skills

Stakeholder management

Analytical mindset

Communication skills

E-commerce affinity

Education

Degree in Marketing, Business Administration, or related field

Job description

Manager Product Marketing Child Safety (m/f/d)

Germany / Bayreuth

Your seat to fill:

• Create and provide consumer-relevant product information and product visuals as the foundation for marketing collateral and communication materials
• Define and refine product USPs, identify compelling “reasons to buy,” and develop product communication tools such as fact sheets, sell-in decks, and e-retail guidelines
• Continuously review, optimize, and ensure consistency of product communication across internal and external channels and platforms
• Collaborate proactively and closely with Product Management teams to define key product benefits and positioning strategies for dedicated projects
• Monitor competitors, market trends, consumer needs, blogs, forums, and web platforms to build and maintain a growing competitive database for CYBEX CS products as a key foundation for positioning and activation strategies
• Initiate and lead Product Marketing Kick-Off presentations for dedicated products and brief content creation teams on all relevant product features, benefits, and messaging
• Define, create, and optimize product-related content for various channels, including websites, e-commerce platforms, catalogs, and additional digital and offline touchpoints
• Act as the main contact person for Customer Support regarding product-related end-consumer inquiries, including the creation of standardized answers, FAQs, and supporting materials
• Support the handling and communication of design awards, consumer testing results, and award-related marketing campaigns from a product marketing perspective
• Serve as the go-to contact person for dedicated cross-functional projects involving stakeholders such as Product Management and Go-to-Market teams
• Work closely with Content Creation, Content Management, and Product Management teams to brief and align on relevant product information and communication priorities
• Drive and support the continuous improvement and implementation of internal processes, workflows, and system landscapes related to product communication and content management

Your stroll to CYBEX:

• Degree in Marketing, Business Administration, Communications, or a related field
• Proven experience in Product Marketing or similar product-related roles, ideally within consumer goods, juvenile products, lifestyle, or automotive industries
• Strong ability to translate technical product features into clear, compelling, and consumer-relevant messaging and USPs, with a solid understanding of effective “reasons to buy”
• Experience creating and managing product communication assets such as fact sheets, sell-in materials, e-commerce content, and retail guidelines
• Excellent storytelling and content creation skills, with hands‑on experience writing product-related content for both digital and offline channels, including websites, e-commerce, and catalogs
• Strong collaboration and stakeholder management skills, with the ability to work cross-functionally and align with Product Management, Content, Marketing, and additional internal teams
• Experience briefing and steering content production, including product visuals, tutorial videos, and marketing assets within structured asset management environments
• Analytical mindset with a strong interest in consumer behavior, market developments, and competitive landscapes, including the ability to derive actionable insights for product positioning
• Structured, detail-oriented, and highly organized working style with the ability to manage multiple projects simultaneously while maintaining high-quality communication standards
• Strong communication skills and confidence acting as a reliable contact person for internal stakeholders and cross-functional teams
• Affinity for digital ecosystems and e-commerce environments, with a strong understanding of how product content influences consumer engagement and conversion
• Hands‑on, proactive mindset with the ability to take ownership, drive initiatives independently, and continuously improve processes and workflows
• Fluent in English; German is considered a plus