Director Marketing Training

PUMA; Deutschland; On-site; EUR 90,000 - 130,000; Full time

Job summary

PUMA is seeking a senior marketing leader to shape and execute the global Training category strategy, ensuring a compelling product and athlete representation across the marketing mix. You will drive seasonal campaigns, define regional guidelines, and monitor execution in collaboration with regional teams.

You will lead a Training Marketing team, coach top talent, and build strong relationships with athletes and partners to maximize visibility and impact while tracking KPIs and sharing insights

Qualifications

• 8+ years of experience in Brand Marketing, Product Marketing, Category Marketing or related field.
• Degree in Marketing, Business or related discipline.
• Extensive experience developing and executing global marketing strategies.
• Strong leadership in a global matrix organization.
• Deep understanding of training and fitness consumers, storytelling, and growth strategies.
• Strong analytical capabilities and KPI focus.
• Excellent stakeholder management and presentation skills.
• Strategic, proactive, organized with multi-priority management.
• Fluent in English; travel internationally as needed.

Responsibilities

• Develop and lead the global marketing strategy for the Training category.
• Drive seasonal and long-term campaigns with global toolkits and regional guidelines.
• Translate consumer insights and trends into impactful marketing initiatives.
• Lead category communication strategies and product storytelling across seasons.
• Partner with Product, Design, Merchandising, Sports Marketing and regional teams.
• Build and develop the Training Marketing team and recruit top talent.
• Maintain relationships with athletes and agency partners to maximize visibility.
• Monitor market trends and provide actionable recommendations to Central and regional teams.
• Track KPIs and support Sell-In tools and category presentations for growth.

Skills

Brand Marketing

Leadership

Global Marketing

Stakeholder Management

Analytics

English Fluency

Education

University degree in Marketing, Business Administration, Communications, Sports Management

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

YOUR MISSION

• Develop and lead the global marketing strategy for the Training category, ensuring a consistent and compelling representation of products, athletes, and training solutions across the entire marketing mix

• Drive the execution of seasonal and long-term marketing strategies by delivering global communication toolkits, defining guidelines for regional markets, and monitoring excellence in implementation across all channels

• Ensure consumer relevance by translating training consumer insights, athlete needs, product innovations, and category trends into impactful marketing initiatives that strengthen brand preference and drive business growth

• Lead the development of category communication strategies and franchise product storytelling across multiple seasons, ensuring alignment with brand and business objectives while reinforcing PUMA’s position in the Training market

• Partner closely with Product Line Management, Design, Merchandising, Sports Marketing, Consumer Marketing, and regional teams to create integrated and consumer-centric marketing plans

• Manage and develop the Training Marketing team, fostering a high-performance culture through coaching, performance management, talent development, and recruitment

• Build and maintain strong relationships with athletes, ambassadors, training experts, agency partners, and key stakeholders to maximize category visibility, credibility, and business impact

• Monitor and communicate competitive landscape developments, market trends, fitness and training consumer behaviors, and emerging opportunities to Central Marketing and regional teams, providing actionable recommendations

• Track and evaluate key marketing KPIs, collaborate closely with Consumer and Commercial Marketing teams, and lead the creation of seasonal Sell-In tools and category presentations to support commercial success and market expansion.

YOUR TALENT

• 8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably within the sporting goods, fitness, training, lifestyle, or consumer goods industry

• University degree in Marketing, Business Administration, Communications, Sports Management, or a related discipline

• Extensive experience in developing and executing global marketing strategies, preferably within performance, fitness, training, or sports-related categories

• Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams in a global matrix organization

• Deep understanding of training and fitness consumers, brand building, integrated marketing communications, athlete and product storytelling, and category growth strategies

• Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs and business performance metrics

• Excellent stakeholder management, communication, and presentation skills, with the ability to influence senior leaders and cross-functional teams globally

• Strategic, proactive, and highly organized, with the ability to manage multiple priorities and drive results in a fast-paced environment

• Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset

• Fluent in English; additional language skills are considered a plus

• Passion for sports, fitness, and training, with a strong understanding of current consumer and industry trends

• Willingness to travel internationally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.