Manager – Digital Marketing & Solution Management

Jobtailor; Deutschland; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior leader to own the end-to-end development of priority offerings and to drive verticalized marketing strategy, content systems, and campaign activation. You will partner with Vertical Market Directors to translate offerings into scalable go-to-market plans and craft clear positioning for each vertical.

You will lead multi-channel campaigns, align marketing with sales enablement, and continuously optimize performance.

Qualifikationen

• 5–10+ years across solution development, product/offering management, and/or B2B marketing.
• Experience defining: ICPs segmentation value propositions.
• Proven ability to design campaigns manage complex workstreams drive execution across functions.
• Strong ability to operate as both: strategic thinker hands-on executor.
• Demonstrated experience building modern B2B marketing systems, including: Multi-channel campaign development (email + social + content + web) Account-based marketing content strategy and scaling Digital demand generation and nurturing.
• Ability to operate in environments where priorities shift outputs must scale without adding headcount.
• Familiarity with agile / sprint-based execution.

Aufgaben

• Lead Customer-Centric Offerings Development from concept to commercialization.
• Own end-to-end development of priority offerings.
• Lead verticalized marketing strategy, content systems, and campaign activation.
• Partner with Vertical Market Directors to translate offerings into scalable go-to-market strategies.
• Develop clear positioning, messaging, and narrative frameworks for each vertical.
• Build campaigns that shape market perception.
• Own end-to-end campaign execution.
• Align marketing, sales enablement, and offerings.
• Track performance and continuously optimize.

Kenntnisse

Solution Development

Product Management

Multi-Channel Campaign Development

Digital Demand Generation

Performance Tracking

Segmentation

Value Proposition Design

Complex Workstream Management

Execution Across Functions

Customer Profile Definition

Jobbeschreibung

• Lead Customer-Centric Offerings Development
• Own the end-to-end development of priority offerings—from concept through commercialization
• Ensuring alignment to: Clearly defined ideal customer profiles (ICPs) and buyer personas, Vertical-specific needs, buying processes, and decision drivers
• Lead Verticalized Marketing Strategy, Content Systems, and Campaign Activation
• Partner closely with Vertical Market Directors to translate offerings into scalable, vertical-specific go-to-market strategies
• Developing clear positioning, messaging, and narrative frameworks tailored to each vertical
• Building campaigns that proactively shape market perception
• Own End-to-End Campaign Execution
• Align Marketing, Sales Enablement, and Offerings
• Performance Tracking & Continuous Optimization

Requirements

• 5–10+ years across solution development, product/offering management, and/or B2B marketing
• Experience defining: ICPs segmentation value propositions
• Proven ability to: design campaigns manage complex workstreams drive execution across functions
• Strong ability to operate as both: strategic thinker hands-on executor
• Demonstrated experience building modern B2B marketing systems, including: Multi-channel campaign development (email + social + content + web) Account-based marketing (beyond deal-stage) Content strategy and scaling (reuse, amplification, systems) Digital demand generation and nurturing
• Ability to operate in environments where: priorities shift outputs must scale without adding headcount
• Familiarity with agile / sprint-based execution.

Core Competencies

Demonstrates expertise in leading customer-centric offerings development and executing vertical-specific marketing strategies. Proven ability to design and manage multi-channel campaigns while optimizing performance and aligning marketing with sales enablement.

Highest-signal resume keywords

• B2B Marketing
• Campaign Development
• Account-Based Marketing
• Content Strategy
• Agile Execution

Hard Skills

• Solution Development
• Product Management
• Multi-Channel Campaign Development
• Digital Demand Generation
• Performance Tracking
• Segmentation
• Value Proposition Design
• Complex Workstream Management
• Execution Across Functions
• Customer Profile Definition

Soft Skills

• Strategic Thinking
• Hands-On Execution
• Collaboration

Industry Keywords

• Ideal Customer Profiles
• Buyer Personas
• Vertical-Specific Needs
• Market Perception
• Campaign Activation