Field Marketing Manager

Axway; Deutschland; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Axway in Germany is looking for a Senior Field Marketing Manager to join the SBS team. This role requires managing marketing programs to support pipeline creation and collaborating closely with sales teams to enhance marketing impact.

The ideal candidate should have a proven track record in executing demand generation strategies and possess strong communication skills. The position involves 25-30% travel and offers a remote work option.

Qualifikationen

• 5+ years of experience in demand generation strategies within a Marketing Organization.
• Strong communication skills, both written and verbal.
• Ability to engage with multiple stakeholders effectively.

Aufgaben

• Develop and manage strategic field marketing campaigns.
• Proactively engage with sales teams to optimize marketing impact.
• Drive Account-based Marketing (ABM) initiatives.

Kenntnisse

CRM systems

Marketing Automation

Communication skills

Stakeholder management

Tools

Salesforce

Marketo

Demandbase

Outreach

Jobbeschreibung

Overview

We are seeking our new Senior Field Marketing Manager to join the SBS team!

The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners. They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success.

Main Objectives:

• Build and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creation
• Create end-to-end campaigns, determining the right mix of demand generation channels and tactics
• Set, monitor, and review key metrics and results

Responsibilities

• Develop and manage strategic field marketing campaigns
  • Develop campaign brief – goals, objectives, audience/segmentation, target results, budget
  • Project manage the campaign, determining elements, channels, and stakeholders
  • Determine appropriate content for the campaign and how those assets will be used across tactics
  • Execute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROI
• Proactively engage with sales teams to coordinate, communicate, and optimize the marketing impact.
  • Attend sales leadership meetings and help drive engagement
  • Understand sales org and account alignments with reps
• Proactively engage with inbound and outbound business development teams. During your campaign and/or activity planning, clearly define the follow-up and utilization of the business dev teams.
• Drive strategic Account-based Marketing (ABM) initiatives
  • Determine ABM strategy priorities for each sales team.
  • Develop campaign, manage rollout, review, and interpret insights for impact
• Become well-versed in the intent data tools and the insights provided. DemandBase One, TechTarget, ZoomInfo, and G2
• Identify partner marketing efforts that are needed to support your assigned sales team
• Event Management
  • Ideate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analytics
• Develop a strong understanding of the target market, personas, and associated buyer journey
• Develop a strong understanding of Axway solutions and related verticals that your sales team is supporting
• Work collaboratively with the other regional marketing leads to develop best practices.
• Partner with the Digital team to execute media, social, and nurture programs

Qualifications

• 5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization
• "Can-Do" attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholders
• Knowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach

25-30% Travel Required

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