Marketing Manager – Growth & Lead Generation, B2B Software

Jobtailor; Bochum; Vor Ort; EUR 42.000 - 54.000; Vollzeit

Zusammenfassung

Jobtailor in Bochum, Germany, is seeking a marketing professional with 2–4 years of experience to lead generation, funnel optimization, and data-driven campaigns across the customer journey.

You will manage organic and paid campaigns, optimize landing pages, and build automation in HubSpot, closely aligning marketing with sales to drive qualified leads.

This role emphasizes autonomy, analytical thinking, and collaboration with Sales, with a strong focus on improving KPI performance.

Qualifikationen

• 2–4 years of experience in marketing.
• Solid knowledge of at least one performance channel (Google Ads, LinkedIn Ads) or SEO.
• Experience with HubSpot or a comparable marketing automation platform.
• Analytical thinking, data-driven decision-making and independent optimization of campaigns across relevant KPIs.
• Hands-on mentality, structured and precise working style, and proactive development of new topics.
• Team-player mindset with close collaboration with Sales and other stakeholders to achieve common goals.
• Nice to have: experience in a B2B or SaaS environment.

Aufgaben

• Lead generation & funnel optimization: understand qualified leads for Sales and develop data-driven campaigns across the customer journey.
• Paid Search (SEA) & SEO: manage organic and paid campaigns with defined lead objectives and optimize conversion rates and landing pages.
• HubSpot & Marketing Automation: build and optimize lead-nurturing flows, workflows and CRM structures in HubSpot and align marketing automation with sales.
• Autonomy & responsibility: work independently, implement optimizations and develop processes with the team.

Kenntnisse

Lead generation

Funnel optimization

Paid search / SEA

SEO

HubSpot

Marketing automation

Data-driven decision making

Analytical thinking

Teamwork

B2B / SaaS experience (nice to have)

Ausbildung

2–4 years of marketing experience

Tools

HubSpot

Google Ads

LinkedIn Ads

Jobbeschreibung

Responsibilities

• Lead generation & funnel optimization: You understand what constitutes a qualified lead for the Sales team and develop campaigns across the entire customer journey in a data-driven way, from traffic through MQL to SQL.
• Paid Search (SEA) & SEO: You manage organic and paid campaigns with clearly defined lead objectives and continuously optimize conversion rates, landing pages and the overall marketing funnel based on data.
• HubSpot & Marketing Automation: You build and optimize lead-nurturing flows, workflows and CRM structures in HubSpot and ensure tight alignment between marketing automation and the sales process, as well as reliable tracking of marketing activities.
• Autonomy & responsibility: You work independently, implement optimizations and new approaches directly, and continuously develop existing processes together with the team.

Requirements

• 2 to 4 years of experience in marketing
• Solid knowledge of at least one performance channel (Google Ads, LinkedIn Ads, etc.) or SEO/GEO
• Experience with HubSpot or a comparable marketing automation platform
• Analytical thinking, data-driven decision-making and independent optimization of campaigns across relevant KPIs
• Hands-on mentality, structured and precise working style, and proactive development of new topics
• Team-player mindset with close collaboration with Sales and other stakeholders to achieve common goals
• Nice to have: experience in a B2B or SaaS environment

Core Competencies

Demonstrates expertise in lead generation and funnel optimization, utilizing data-driven strategies to enhance marketing campaigns. Proficient in HubSpot and marketing automation, with a strong focus on collaboration with sales teams to drive qualified leads.