Marketing Manager

Jobtailor; Leipzig; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

Jobtailor in Leipzig is seeking an enthusiastic marketing professional to drive lead generation and promote digital products in a B2B context. You will manage social media channels, align with sales, and craft presentations and project reports to showcase progress.

The role requires a proactive, independent worker with strong data analysis skills and a passion for software products. You will contribute ideas, develop new processes, and help centralize marketing activities.

Qualifikationen

• Experience in online marketing and communications.
• Experience marketing digital products in the B2B sector.
• Confident use of AI tools for writing, ideation, research, etc.
• Ability to quickly learn new tools and topics.
• Interest in software and digital products.
• Independent and structured way of working.
• Decisiveness within your area of responsibility.
• Can-do attitude ('nothing's impossible')

Aufgaben

• Plan and implement marketing activities to generate leads.
• Market existing products and projects.
• Manage and further develop social media channels.
• Support sales and customer communications.
• Create presentations, reports and project overviews.
• Analyze projects, data and statistics.
• Develop new ideas, strategies and processes.
• Work closely with the sales team and align marketing with sales.
• Independently carry out tasks and delegate activities while remaining responsible for results.

Kenntnisse

Lead Generation

Social Media Management

Data Analysis

Marketing Strategy

Presentation Creation

Report Writing

Digital Product Marketing

Communication Skills

Research Skills

Tools

AI Tools

Jobbeschreibung

• Plan and implement marketing activities to generate leads
• Market existing products and projects
• Manage and further develop social media channels
• Support sales and customer communications
• Create presentations, reports and project overviews
• Analyze projects, data and statistics
• Develop new ideas, strategies and processes
• Work closely with the sales team and align marketing with sales
• Independently carry out tasks and delegate individual activities while remaining responsible for the results
• Opportunity to develop into the central point of contact for marketing

Requirements

• Experience in online marketing and communications
• Experience marketing digital products in the B2B sector
• Confident use of AI tools for writing, ideation, research, etc.
• Ability to quickly learn new tools and topics
• Interest in software and digital products
• Independent and structured way of working
• Decisiveness within your area of responsibility
• Can-do attitude ('nothing's impossible')

Core Competencies

Demonstrates expertise in online marketing and communications, particularly in the B2B sector, with a strong focus on lead generation and social media management. Capable of analyzing data and developing innovative marketing strategies while effectively collaborating with sales teams.

Highest-signal resume keywords

• Online Marketing Experience
• B2B Digital Product Marketing
• AI Tools Proficiency
• Data Analysis Skills
• Independent Project Management

ATS Optimization Keywords

Hard Skills

• Lead Generation
• Social Media Management
• Data Analysis
• Presentation Creation
• Report Writing
• Marketing Strategy Development
• Project Overview Development
• Digital Product Marketing
• Communication Skills
• Research Skills

Soft Skills

• Decisiveness
• Can-Do Attitude
• Independent Working
• Structured Approach
• Collaboration

Industry Keywords

• B2B Marketing
• Digital Products
• Marketing Activities
• Customer Communications
• Sales Alignment

Tools & Technologies

• AI Tools