Senior Director, B2B Journey Digitization

Jobtailor; Berlin; Vor Ort; EUR 150.000 - 190.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a senior digital leader in Berlin to define and drive the global B2B digital strategy and product portfolio. You will own the customer journey across discovery, onboarding, engagement, and loyalty, ensuring consistent experiences across websites, portals, and e-commerce platforms.

You will lead UX, content, SEO, conversion optimization, and digital product management, building a data-driven operating model and partnering with Marketing, Sales, and IT to digitize customer

Qualifikationen

• 15+ years of experience in Digital, Digital Marketing, Digital Product Management, Digital Commerce, or Customer Experience.
• Strong background in B2B digital transformation.
• Experience leading global digital platforms, customer portals, or B2B e-commerce ecosystems.
• Proven success managing complex cross-functional transformation programs.
• Experience presenting to executive leadership and managing large strategic investment portfolios.
• Deep knowledge of Digital Product Management, Customer Experience (CX), UX/UI, B2B e-commerce, Customer Portals, CRM, CMS, MarTech, Customer Data Platforms (CDP), Digital Analytics, AI-enabled customer experiences, SEO and Conversion Rate Optimization (CRO), Platform integrations.

Aufgaben

• Define the global B2B digital strategy and vision.
• Own the roadmap for the digital customer journey across discovery, onboarding, engagement, service, and loyalty.
• Deliver consistent experiences across websites, portals, e-commerce platforms, and connected apps.
• Lead the global B2B digital product portfolio and lifecycle.
• Direct UX, content strategy, SEO, CRO, and digital product management.
• Build a data-driven operating model using analytics and performance metrics.
• Partner with Commercial, Marketing, and Sales to digitize customer interactions.
• Lead and develop a multidisciplinary global team.

Kenntnisse

Digital Marketing

Digital Commerce

Customer Experience

UX/UI

Platform Integrations

Lead Generation

Onboarding

Pricing

Partner Enablement

KPI Definition

Jobbeschreibung

Overview

• Define the global B2B digital strategy
• Own the vision and roadmap for the digital customer journey across discovery, onboarding, engagement, service, and loyalty
• Deliver consistent customer experiences across websites, HCP portals, e-commerce platforms, and connected digital applications
• Own the global B2B digital product portfolio
• Lead UX, digital content strategy, SEO, conversion optimization, and digital product management
• Drive continuous improvement of customer-facing platforms
• Partner with Commercial, Marketing, and Sales teams to digitize customer interactions
• Develop digital capabilities supporting lead generation, onboarding, pricing, and partner enablement
• Define KPIs across the customer journey
• Build a data-driven operating model using customer analytics, digital insights, and performance metrics
• Own the B2B technology ecosystem, including portals, e-commerce platforms, CRM, MarTech, CMS, customer data platforms, and analytics solutions
• Collaborate with Marketing, Sales, Product, IT, Data, R&D, and Regional teams to align priorities and deliver global initiatives
• Lead and develop a multidisciplinary global team

Requirements

• 15+ years of experience in Digital, Digital Marketing, Digital Product Management, Digital Commerce, or Customer Experience
• Strong background in B2B digital transformation
• Experience leading global digital platforms, customer portals, or B2B e-commerce ecosystems
• Proven success managing complex cross-functional transformation programs
• Experience presenting to executive leadership and managing large strategic investment portfolios
• Strong understanding of Digital Product Management, Customer Experience (CX), UX/UI, B2B e-commerce, Customer Portals, CRM, CMS, MarTech, Customer Data Platforms (CDP), Digital Analytics, AI-enabled customer experiences, SEO and Conversion Rate Optimization (CRO), Platform integrations

Hard Skills

• Digital Marketing
• Digital Commerce
• Customer Experience
• UX/UI
• Platform Integrations
• Lead Generation
• Onboarding
• Pricing
• Partner Enablement
• KPI Definition

Soft Skills

• Leadership
• Collaboration
• Strategic Thinking
• Presentation Skills
• Cross-Functional Management