Director, Demand Generation

Jobtailor; Deutschland; Vor Ort; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

JobTailor is seeking an experienced Senior Digital Marketing Leader to own the regional demand engine and drive multi-channel growth for a B2B SaaS/Fintech portfolio in Germany. You will align with Campaigns and Sales on always-on and bespoke digital plays, optimise large paid media spend, and report KPIs to executives.

The role requires 15+ years of leadership in digital marketing, strong ABM/AI experience, and mastery of Salesforce and Marketo.

Qualifikationen

• 15+ years of experience in digital marketing leadership within B2B SaaS or fintech.
• Ability to build a 12-month strategy and optimise a $60k/month paid media spend.
• Deep experience with ABM/AI and intent data platforms.
• Adept at navigating global organisations and influencing stakeholders across time zones.
• Strong proficiency with Salesforce, Marketo or MAPs, and the modern ad-tech stack.

Aufgaben

• Own top-of-funnel growth and accelerate pipeline velocity across the region.
• Lead the Digital Demand engine in collaboration with field leaders and sales teams.
• Partner with Campaigns and Sales to deploy always-on and bespoke digital plays.
• Implement a test-measure-learn framework and provide KPI reporting to stakeholders.
• Manage budgets and ensure value creation in international planning activities.

Kenntnisse

Digital Marketing Strategy

Lead Nurturing Programs

SEO/SEM

Content Syndication

Performance Reporting

Tools

Salesforce

Marketo

Ad-tech stack

Jobbeschreibung

Overview

Own top-of-the-funnel growth and accelerate pipeline velocity through a cohesive digital roadmap including the website, SEO/SEM, AEO, paid social, and content syndication. Partner with the Integrated Campaigns and Sales teams to deploy targeted "always-on" and bespoke digital plays for Tier 1 accounts. Work seamlessly with Global Corporate Marketing to adapt brand-level initiatives for local relevance in EMEA and APAC markets, as well as INTL integrated marketing function to align closely with Sales Campaigns. Own the Digital Demand engine across the region including close collaboration with field leaders, providing confidence around strategic approach, channel selection and regular reporting and results updates. Implement advanced lead nurturing programs to seamlessly guide prospects through the international sales funnel from awareness to consideration to purchase. Establish a strict "test-measure-learn" framework. Utilise data and analytics tools to track key performance indicators (KPIs) and provide consistent, actionable reporting to stakeholders. Institute a "value creation" mindset across all international planning activities, managing operational budgets effectively.

Requirements

• 15+ Years of Experience: You’ve spent significant time mastering the digital landscape in a manager capacity, specifically within the B2B SaaS or Fintech space.
• Strategic Mindset: You can zoom out to build a 12-month strategy and zoom in to optimise a $60k/month paid media spend.
• ABM/AI Expert: Deep experience with intent data platforms (e.g., 6sense, Demandbase, Usergems, Clay) and executing digital plays that move the needle on specific accounts.
• Matrix Native: You are adept at navigating complex, global organisations, influencing stakeholders across time zones and departments without direct authority.
• Tech Stack Savvy: Expert-level knowledge of Salesforce, Marketo (or similar MAPs), and the modern ad-tech stack.

ATS Optimization Keywords
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Hard Skills

• Digital Marketing Strategy
• Lead Nurturing Programs
• SEO/SEM
• Content Syndication
• Performance Reporting

Soft Skills

• Strategic Mindset
• Stakeholder Influence
• Collaboration