Marketing Manager, B2B SaaS

Jobtailor; München; Vor Ort; EUR 55.000 - 80.000; Vollzeit

Zusammenfassung

Jobtailor, Munich, is seeking an experienced B2B marketer to lead content, inbound strategies, and SEO initiatives. You will craft a clear brand narrative across the website, presentations, and campaigns.

The role focuses on building high-converting landing pages, optimizing funnels, and expanding LinkedIn visibility in the SaaS/tech space. Proficiency with CMS tools and analytics is required.

Qualifikationen

• 3–6 years' experience in B2B marketing, ideally in SaaS/tech.
• Strong experience in inbound marketing and lead generation.
• LinkedIn marketing experience and content/storytelling capabilities.
• Good knowledge of SEO and website optimization.
• Experience with CMS platforms (Webflow preferred).
• Experience managing external service providers.
• Analytical understanding of KPIs, conversions, and tracking.

Aufgaben

• Develop a clear narrative for our brand and create content for the website, presentations, LinkedIn, and campaigns.
• Optimize our website and build high-converting landing pages, funnels, and lead magnets.
• Advance our LinkedIn strategy and grow organic B2B reach.
• Further develop content and SEO strategy with data-driven optimization.
• Plan and manage campaigns, events, webinars, and co-marketing activities.
• Manage freelancers and agencies to ensure quality and consistency.
• Leverage AI to scale content, processes, and research.

Kenntnisse

Lead Generation

Content Creation

Storytelling

Website Optimization

Analytical Understanding

Campaign Management

Event Planning

Freelancer Management

Data-Driven Optimization

AI in Marketing

Tools

Webflow

Canva

Pipedrive

Zapier

Plausible

Hotjar

Google Analytics

Jobbeschreibung

Responsibilities

• Storytelling & Content: Develop a clear narrative for our brand and create content for the website, presentations, LinkedIn, and campaigns
• Inbound & Website: Optimize our website (convercus.com) and build high‑converting landing pages, funnels, and lead magnets
• LinkedIn & Visibility: Advance our LinkedIn strategy (company and management visibility) and grow organic reach in the B2B space
• SEO/GEO: Further develop our content and SEO strategy, including data‑driven optimization
• Campaigns, Events & Partnerships: Plan and manage campaigns, execute co‑marketing activities, and ensure successful planning and delivery of events and webinars
• Marketing Operations: Manage freelancers and agencies, ensuring quality and consistency
• AI in Marketing: Use AI to scale content, processes, and research, and to build efficient workflows

Requirements

• 3–6 years' experience in B2B marketing, ideally in SaaS/tech
• Strong experience in inbound marketing and lead generation
• LinkedIn marketing
• Content and storytelling
• Good knowledge of SEO and website optimization
• Experience with CMS platforms (ideally Webflow)
• Experience managing external service providers
• Analytical understanding (KPIs, conversion, tracking)
• Experience with tools such as Canva, Pipedrive, Zapier, Plausible, Hotjar, Google Analytics, or similar
• German native-level proficiency & business‑fluent English

Core Competencies

Demonstrates expertise in B2B marketing with a focus on inbound strategies, content creation, and SEO optimization. Proficient in managing campaigns and leveraging AI tools to enhance marketing operations and drive lead generation.

Highest-signal resume keywords

• B2B Marketing Experience
• Inbound Marketing
• SEO Optimization
• LinkedIn Marketing
• Content Development

Hard Skills

• Lead Generation
• Content Creation
• Storytelling
• Website Optimization
• Analytical Understanding
• Campaign Management
• Event Planning
• Freelancer Management
• Data-Driven Optimization
• AI in Marketing

Industry Keywords

• SaaS
• Tech
• B2B
• Marketing Operations
• Co-Marketing Activities

Tools & Technologies

• CMS Platforms
• Webflow
• Canva
• Pipedrive
• Zapier
• Plausible
• Hotjar
• Google Analytics