Lifecycle specialist in CRM

N26 Inc.; Berlin; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Personal development budget

Work from home budget

Discounter for fitness & wellness

Language apps

Public transportation benefits

Premium N26 bank account subscriptions

Job summary

N26 Inc. в Берлине ищет Senior Lifecycle Specialist для управления стратегиями CRM и оптимизации ключевых точек взаимодействия с клиентами. Вы будете сочетать операционное выполнение с созданием долгосрочных CRM-инициатив и участвовать в улучшении процессов и коммуникаций.

Роль требует опыта работы с CRM-кампаниями, владения HTML-основами и аналитическим подходом к сегментации клиентов, а также способности вести несколько проектов одновременно в динамичной среде.

Qualifications

• Bachelor's degree in Marketing/Business (or equivalent work experience).
• 3+ лет опыта в CRM-ролях; доказанный стаж в реализации и оптимизации CRM-кампаний.
• Сильные технические навыки: HTML и A/B тестирование; владение CRM-инструментами.
• Отличные коммуникативные и координационные навыки; управленческие способности.

Responsibilities

• Выполнение много-канальных CRM-кампаний для эффективного взаимодействия с клиентами.
• Сотрудничество с кросс-функциональными командами для безупречной реализации кампаний.
• Разработка и поддержка автоматизированных рабочих процессов CRM.
• Лидирование стратегических инициатив, соответствующих целям компании.
• Использование аналитики и сегментации для целевого месседжинга.

Skills

CRM experience

HTML

A/B testing

CRM tools

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing/Business

Tools

CRM platforms

HTML/CSS basics

Job description

Описание:

As a Senior Lifecycle Specialist, you won't just manage communications, you'll be the driving force shaping our core CRM strategies! In this dynamic role, split perfectly between high-impact operational execution and forward-thinking strategic initiatives, you will take the lead on critical compliance, security, and operational messaging. Your expertise will transform key customer touchpoints, optimizing critical unhappy paths, compliance journeys, and security education into seamlessly engaging experiences.

Задачи:

Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base. Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise. Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence. ConceptualiSe, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators. Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals. Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success. Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives.

Требования:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
• 3+ years of experience in CRM roles Proven track record in CRM campaign execution and optimization at a senior level Strong technical skills, including HTML and A/B testing, to ensure operational excellence. Proficiency in CRM tools to drive effective campaigns. Excellent communication and collaboration skills to lead cross-functional teams effectively. Creative problem-solving ability and attention to detail Strong project management skills and ability to work on several topics simultaneously

Условия:

Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation. As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members. Additional day of annual leave for each year of service. A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and backgrounds. A relocation package with visa support for those who need it.