Senior CRM Specialist

EngineersOfAI; Berlin; On-site; EUR 70,000 - 90,000; Full time

Job summary

EngineersOfAI in Berlin is seeking a Senior CRM Specialist, Engagement and Retention to shape and execute our CRM strategy. The role balances 50% operations and 50% strategic initiatives, emphasising campaign delivery, automation, and KPI ownership.

You will collaborate with analytics and data teams, run multi-channel campaigns, and apply data-driven insights to improve engagement and retention. Braze experience is a strong plus, and there is opportunity to influence planning and

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of CRM experience.
• Proven track record in CRM campaigns and optimization.
• Strong HTML and SQL basics for campaign setup.
• Experience with A/B testing and data-driven decision making.
• Braze experience is a strong plus.

Responsibilities

• Execute multi-channel CRM campaigns to engage customers.
• Collaborate with cross-functional teams to deliver complex campaigns.
• Set up and maintain automated workflows and KPI reporting.

Skills

CRM campaign management

A/B testing

Data analysis

Cross-functional collaboration

HTML & SQL basics

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Braze

SQL

HTML

Job description

About the opportunity

As a Senior CRM Specialist, Engagement and Retention, you will play a pivotal role in shaping and executing our CRM strategies, with a focus on a balanced mix of 50% operational tasks and 50% strategic initiatives. Your expertise will be essential in optimising our CRM engagement and retention efforts to align with the company's overarching goals and objectives.

In this role you will:

Operational Excellence (50%)

• Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.
• Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.
• Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence.
• Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators.

Analytic mastery

• Collaborate with data analytics and data engineers to ensure a data driven approach to your work.
• Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency.
• Own and report on the development of your KPI’s.

Strategic Leadership (50%)

• Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals.
• Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success.
• Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives.

What you'll need to be successful:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
• 3+ years of experience in CRM roles.
• Proven track record in CRM campaign execution and optimisation at a senior level.
• Strong technical skills, including HTML, SQL and A/B testing, to ensure operational excellence.
• Proficiency in CRM tools to drive effective campaigns. Braze experience is a strong plus.
• Data-driven mindset with the ability to analyse and interpret campaign performance data.
• Excellent communication and collaboration skills to lead cross-functional teams effectively.
• Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives.
• Experience with reactivation programs is a strong plus.

What’s in it for you?

• Accelerate your career growth by joining one of Europe's most talked about disruptors.
• Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation.
• As an N26 employee you will have access to a Premium subscription on your personal N26 bank account, as well as subscriptions for friends and family members.
• Additional day of annual leave for each year of service.
• A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and backgrounds.
• A relocation package with visa support for those who need it.