Marketing Operations Manager, DTC

Jobtailor; Deutschland; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

Jobtailor is seeking a Marketing Operations / Project Manager to coordinate initiatives across Marketing, Product, Tech, and Customer Success in Germany. You will own project plans, timelines, dependencies, and workflow improvements to reduce friction and increase throughput.

The role includes driving marketing campaigns, landing pages, offers, and funnel updates from concept through launch. You will work with CRO principles to optimize conversions, manage tickets and QA with development teams,

Qualifikationen

• 3 to 5 years of experience in marketing operations, marketing project management, or program management.
• Ability to manage cross-functional projects across marketing, product, and tech.
• Working knowledge of CRO principles and their impact on conversion metrics.
• Hands-on experience writing requirements, managing tickets, QA, and launches.

Aufgaben

• Act as the central coordination point between Marketing, Product, Tech, and Customer Success.
• Build, manage, and update project plans, timelines, and dependencies across initiatives.
• Build and improve workflows, SOPs, and execution processes to raise throughput.
• Drive end-to-end execution of marketing campaigns, launches, and promotions.
• Coordinate landing pages, offers, and funnel updates from concept to launch.
• Partner with leadership to move frontend work against revenue outcomes.
• Drive email and SMS programs, lifecycle automations, and retention workflows.
• Manage a backlog of CRO tests including landing pages and checkout flows.
• Support brand consolidation and domain migrations across marketing and product.

Kenntnisse

Marketing Operations

Project Management

Cross-Functional Coordination

CRO Principles

Revenue Optimization

Tools

Wrike

Asana

Monday.com

ClickUp

UltraCart

Jobbeschreibung

Act as the central coordination point between Marketing, Product, Tech, and Customer Success

• Build, manage, and update project plans, timelines, and dependencies across all initiatives
• Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
• Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
• Coordinate landing pages, offers, and funnel updates from concept to launch
• Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes
• Drive execution of email and SMS programs, lifecycle automations, and retention workflows
• Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
• Support HBI's brand consolidation work- migrating legacy domains into our unified Living Well Nutraceuticals presence on UltraCart
• Ensure clean QA and go-live processes for new product initiatives and migrated assets

Requirements

• 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
• Proven ability to manage cross‑functional projects across marketing, product, and tech simultaneously without dropping details
• Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue
• Hands‑on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
• Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
• Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

Demonstrates expertise in managing cross‑functional marketing projects, including campaign execution, brand consolidation, and domain migration, while ensuring effective collaboration between marketing, product, and tech teams. Proficient in applying CRO principles to enhance conversion rates and drive revenue outcomes.

Highest-signal resume keywords

• Marketing Operations
• Project Management
• CRO Principles
• Cross-Functional Coordination
• Domain Migration

ATS Optimization Keywords

Hard Skills

• Project Management
• CRO Principles
• Email Marketing
• Lifecycle Automation
• Marketing Campaign Execution
• Workflow Improvement
• SOP Development
• QA Processes
• Backlog Management
• Revenue Optimization

Soft Skills

• Detail-Oriented
• Collaboration
• Communication
• Problem-Solving
• Adaptability

Industry Keywords

• DTC
• ECommerce
• Direct-Response Marketing
• Brand Consolidation
• Landing Pages
• Checkout Flows
• AOV
• LTV

Tools & Technologies

• Wrike
• Asana
• Monday.com
• ClickUp
• UltraCart