Key Account Manager DACH

Farmina; Deutschland; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Farmina Pet Foods seeks an experienced Key Account Manager for the DACH region to drive growth in Germany, Austria and Switzerland. You will develop strategic account plans, nurture key partnerships, and lead commercial negotiations to expand Farmina's presence with distributors and veterinary groups.

You should have strong negotiation, analytical skills, and the ability to work autonomously in an international, hybrid setup.

Qualifications

• Bachelor's degree in a relevant field.
• Several years in Key Account or Strategic Sales, preferably in pet care.
• Proven ability to manage large accounts and negotiate contracts.

Responsibilities

• Develop and execute strategic account plans for key DACH customers.
• Build and nurture long-term partnerships with distributors and retailers.
• Lead negotiations on annual agreements, pricing, and promotions.
• Forecast sales and prepare performance reviews for stakeholders.
• Collaborate with Sales, Marketing, Supply Chain and Finance for seamless execution.
• Travel across the DACH region as needed to support strategic accounts.

Skills

Negotiation skills

Business acumen

Strategic thinking

Customer-oriented

Communication skills

Education

Bachelor's degree in Business, Marketing, Veterinary Medicine, Animal Science, or related field

Tools

CRM systems

Sales reporting tools

Job description

Shape the future of strategic partnerships across the DACH region.

Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading player in the pet food market, with four production facilities and sales in over 75 countries worldwide.

As a Pet Care company, we combine nature and science to develop high-quality nutritional solutions that support the health and wellbeing of pets globally. With a strong international footprint and ambitious growth plans, Farmina continues to expand its presence across Europe and other strategic markets.

At Farmina, we are passionate about improving the lives of pets through science-based nutrition. As we continue to grow, we are looking for an experienced Key Account Manager DACH to strengthen our commercial presence across Germany, Austria and Switzerland.

In this strategic role, you will be responsible for developing and managing key customer relationships, driving sustainable business growth, negotiating commercial agreements, and identifying new business opportunities across the DACH market.

If you enjoy building long-term partnerships, influencing strategic decisions, and working in an entrepreneurial environment, we'd love to hear from you.

Key Responsibilities

• Develop and execute strategic account plans for key customers across the DACH region.
• Build long-term relationships with distributors, buying groups, veterinary groups, specialty retail chains, and other strategic partners.
• Identify opportunities to expand Farmina's presence within existing accounts while acquiring new strategic customers.
• Lead commercial negotiations, including annual agreements, pricing, promotional activities, and contract renewals.
• Monitor customer performance and develop action plans to maximize sales growth and profitability.
• Collaborate closely with Sales Representatives, Marketing, Customer Service, Supply Chain, and Finance to ensure excellent customer execution.
• Analyze market trends, customer needs, and competitive activities to identify growth opportunities.
• Prepare sales forecasts, business reviews, and performance reports.
• Represent Farmina during customer meetings, industry events, and trade exhibitions.

What we're looking for

• Bachelor's degree in Business, Marketing, Veterinary Medicine, Animal Science, or a related field.
• Several years of experience in Key Account Management, National Account Management, or Strategic Sales - ideally in the petfood environment.
• Experience managing large retail chains, distributors, or strategic customers.
• Strong commercial negotiation and contract management skills.
• Proven ability to build long-term customer relationships.
• Analytical mindset with experience using CRM systems and sales reporting tools.
• Self-driven, proactive, and comfortable working in a remote, international environment.
• Willingness to travel across the DACH region.

Required Skills

• Excellent negotiation and influencing skills.
• Strong business acumen.
• Strategic thinking combined with a hands-on approach.
• Customer-oriented mindset.
• Strong communication and presentation skills.

Languages

• Fluent German (C1/C2 or native level).
• Professional working proficiency in English.

Location:

Germany (Hybrid/Remote)

At Farmina, you'll join an international company where innovation, science, and passion for pet nutrition drive everything we do. You'll have the opportunity to make a real commercial impact while working with a collaborative and entrepreneurial team.